Any business that ships products to customers knows how important the box is. The humble corrugated cardboard box is the first line of defense for a product in transit. A thick wall of corrugation cushions and protects what’s inside, so it arrives as expected. There’s a reason why the vast majority of shipments use corrugated cardboard packaging. When practically all your competitors use kraft (brown) cardboard, you may be considering white shipping boxes to help your parcels stand out. However, a well-designed, custom-printed kraft or color box can also help your shipments look their best.
Choosing between kraft or color boxes and white packaging is a challenge because each type has distinct advantages. Let’s look at some of the pros and cons of white shipping boxes to help you decide.