When a customer places an order with your company, think of it as just the beginning. It’s an opportunity. There’s no doubt that how you deliver your product requires the same, if not more, detail and care that goes into the creation and production of it. Especially in today’s day and age, with the influence of social media, where shoppers proudly display the packaging of what they’ve purchased on Facebook, Snapchat, Instagram and more, creative shipping box ideas are on display now more than ever. We’ve collected some of our best tips on how to make your shipping boxes stand out, in person and in photographs.
TIP #1: Make It Useful — And Easy To Carry!
Tons of flower companies have realized that while shipping flowers and small plants can be a challenge, it’s equally as precarious for customers to find the right vase or transportation carrying case once they arrive at their destination. We love the innovation of shipping boxes that actually double as “flower pots,” complete with folding instructions, and in some cases, even handles that make moving them a snap. We’ve even seen some boxes that can be assembled to hang from a ceiling—giving a whole new meaning to the term “air plants.”
TIP #2: Show Off Your Product — It Deserves The Best
You probably already think of your packaging as a vessel for your product, but how do you take that to the next level? Why not let the “inner beauty” of what you’re shipping shine through? Recently, we spotted a pasta box that had a small, transparent section that served as the “hair” for the cartoon woman drawn on the box. Depending on the type of pasta, she was able to have several different “hair styles”—from stick-straight spaghetti locks to bouncy elbow pasta curls. If your product is durable enough to not chip or break in shipping, consider including a small, transparent section of your packaging to build the excitement of the unboxing.
(image source: Packaging of the World)
TIP #3: Make It Convenient For Your Customers
In a world where a lot of things seem over the top and often over done, many companies are returning to the boldest concept of all: simplicity. We love the minimalist idea of having a shipping box that also serves as packaging: open up the box, and there’s your product. No frills, instant gratification. Plus, this will send a message to your consumers that you’re environmentally conscious, and that you feel the integrity of your product can stand on its own, without all the bells and whistles of fancy packaging. Going simple may be seen as a risk, but it’s one we’ve seen pay off time and time again.
There are a million ways to make a lasting impact with customized shipping boxes—so think outside of the box (pun intended) and don’t be afraid to take a risk. If you’re still in need of your big idea, don’t hesitate to reach out. We’ll connect you with a representative who can make your dreams a reality, or help you to come up with designs and creative box ideas that will ship your product as it deserves to be shipped: in high style.