It can’t be stressed enough how important it is to provide clear, crisp, high-quality images and professional-looking photographs when it comes to your branding and packaging. Consumers today are both savvy and unforgiving – and the simple fact is, one poor image can result in the loss of a sale.
Fortunately, there are a variety of easy methods you can use (even if you’re DIY’ing your photos), to make sure you get the best possible images for your packaging and other branding efforts. The following tips will help produce great product images, even if you have a small budget to work with.
One of the first things a consumer notices is your packaging. It’s arguably the single most important part of any marketing plan. Studies consistently find that the design of your packaging is what people remember long after they purchase your product and toss the box.
Keeping your packaging up-to-date and modern is essential to your brand identity. Many companies put off a redesign or a packaging modification because of the costs they believe are involved. But with the advancement of digital printing, this is no longer necessary.
Read on for more reasons why it’s easy to keep up with the packaging times – digital printing means your brand can remain looking fresh and ready to sell.
Everyone knows not keeping your branding fresh and seasonal can break your business. From your retail displays to your packaging, it’s important you stay with the times. Are you ready to rebrand your packaging or give your marketplace a bit of a seasonal face lift? The seasonality of the holidays is a great time to mix things up a bit and try out some new, fun things with how you present your brand.
Your branding: it will either hook them or let them go.
As the 2018 holiday season quickly approaches, you need to start thinking about what you’re going to do to make sure your brand is ringing in each holiday. It’s time to rev up and think about the current trends that you can put to work – both in terms of the in-store experience you offer your customers, right down to the packaging they walk away with.
You put a lot into your brand. In many ways, it’s like your baby. Every detail, every decision, every word, color and image…you’ve thought about them all. So there’s no way you’re going to drop the ball when it comes to your packaging…right?
It’s perhaps one of the most important (and often overlooked) parts of a business plan – packaging. Your packaging says a lot about you and your brand image. Even if you don’t realize it. And at the end of the day, packaging might make more of a difference than you may think.
According to recent marketing research and studies done on packaging and consumer behavior, 52 percent of online buyers say they are more likely to shop a brand again if their items arrive in premium packaging. And some brands have seen consumer interest increase by as much as 30 percent when it’s obvious to their customer that packaging is a top priority.
Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.
It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!
We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.
How Does Packaging Contribute to Product Identification? Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?
Another question: Are you using your branding to maximize sales? Because you can, and should be.
How? Easy — Your Packaging
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!
Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expectsmore, from the brands they support.
Volume is defined as how much three-dimensional space a solid, gas, or liquid occupies. The volume of most solids can be determined using various mathematical formulas involving the dimensions of the shapes. Cubic units are used to measure the volume of solids. Arithmetic formulas are commonly used to find the volume of simple shapes such as circular, regular, or straight-edged shapes. Integral calculus is used for more complicated shapes.
There is always so much to do when planning a move that it can become extremely stressful in a very short period of time. The trick is to plan well in advance to account for any unexpected issues and finish the bulk of the work before moving day. When there is so much to be done, the worst thing is to end up packing last minute the night before the big day.
It is usually advised to start planning and packing around three to four months in advance. With this approach, the move can become exciting and stress-free.
Recycling is a great way to protect the planet and conserve resources. The Three R’s of protecting the environment are “reduce, reuse and recycle.” Reducing means to limit or only to use what is needed. A great way to reduce water waste is to turn off the faucet when brushing your teeth, or to take a shower instead of a bath. Reuse means to not throw away after just one use. Great things that can be reused are water bottles and plastic cups, just wash right after use and fill up again. Recycle means to take an old object and make it new again. Cans, glass bottles, newspaper and metals are just some of the materials that can be recycled. Leftover food, egg shells, leaves; even dog poop can be used for recycling in a compost heap. There are so many examples of how to use the three R’s, but here’s a great example.
Imagine a family with a bunch of kids in the middle of a big move to a new home. There would be toys, clothes and boxes everywhere. Once they move the toys and clothes have a place to go, but what to do with all of those boxes? Some families choose to throw them away, but every kid knows there are a ton of other options!
Do you only have one garbage can in your house? If you do, it’s possible that you don’t know much about recycling. When you recycle, you can help the planet. There are a limited number of resources and when you recycle, it makes them last longer. It also cuts back the amount of garbage there is. Chances are if you have ever driven by a dump, you certainly noticed.
The more garbage there is, the more dumps there will be in the future. If you click around, you can learn exactly what recycling is, how to recycle, and play fun games in the process. There are definitely fun ways to recyle. Check it out!