How Does Packaging Contribute to Product Identification?
Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?
Another question: Are you using your branding to maximize sales? Because you can, and should be.
How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!
Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.
Finding the perfect box to mail orders in can be more challenging than it may seem. Custom mailer boxes do double duty in the land of shipping. Not only can a custom box be the perfect fit, but the potential these boxes have for customization can also be a branding blockbuster, furthering your presence in the market place, making it an investment that all but pays for itself.
But…What Are Custom Mailer Boxes?
Custom mailer boxes are exactly what they sound like: custom-sized, regular, rigid mailing boxes with hinged lids that can be totally customized (inside and out!) and withstand the shipping process. They’re often meant for packaging small items or a selection of product – think: subscription boxes – but in truth, as the name would imply, these custom boxes can come in all sizes and are intended to be precisely the perfect shape for your exact shipping needs.
With roots that go directly to the heart of European style, Hugh & Crye has built their reputation on classic looks for men. Known for stylish dress shirts that offer a superior fit for their customers, the company was founded in 2009 to satisfy the need for shirts that look as great on your back as they do in the box. We’re excited to introduce you to this month’s Featured Client, Hugh & Crye!
From the board room to weekend brunch, looking sharp and professional has never been more important to men. Even the semi-casual Saturday night cocktail party demands a put-together look that men can feel confident and poised in. That’s why so many men love the shirts and blazers created by Hugh & Crye. Available in 12 unique fits to suit almost every body type, this fashion-forward company has ultimately replaced the poorly fitted off-the-rack department store shirts that so many men find unappealing and grossly unflattering. The company’s exclusive online fitting process factors in both height and body shape, providing men with a perfect fit, every time.
Do you want to feel like a Princess – even when you’re just waiting in line to buy cat food at Target? Every girl knows the right makeup can have you feeling like royalty, no matter where you are.
Well, nothing can help you pull off that Cinderella look like your very own Fairy Godmother. Luckily, our latest Featured Client, Storybook Cosmetics, has three of them, at your service!
Once Upon a Time…
Identical triplets Erin, Mandy, and Missy Maynard have always harbored a love of and fascination for fairytales and magic. And even before the magical launch of Storybook Cosmetics, each of the sisters already had their very own successful online business – so they know the ins and outs of creating successful branded packaging.
Let’s be honest: few things are as important as coffee. It’s what gets us out of bed in the morning…it’s the perfect excuse to take a break at work…it’s a safe topic of conversation in these politically divided times.
That’s why when Cooper’s Coffee asked us to design boxes for their amazing (and truly eye-opening) products, we jumped at the chance like a jumping coffee bean. We also used it as another reason to immediately go out and get a cup of coffee. (You know…for quality assurance purposes).
Now, we’re thrilled to introduce them as our latest Featured Client!
But as you’ll soon see, we didn’t even need any extra caffeine to get us jazzed up about creating a special product for this awesome company.
Custom Boxes Now is thrilled to introduce you to our Customer of the Month, UrbanStems.com. Check them out—it might make you want to re-evaluate how you’re going to send flowers to your loved ones this year.
The company’s co-founder, Ajay Kori, started UrbanStems because of his own frustrations over battered, broken, or just plain dead flowers being sent to his long-distance girlfriend (hat tip for sending flowers in the first place, Ajay).
At Custom Boxes Now, we understand that industry terminology can be a little intimidating if you’re not familiar with the packaging industry. Don’t worry, that’s why you have us!
If you’re evaluating new shipping box ideas, you may have come across the terms “RSC Boxes” and “Die Cut Cardboard Boxes.” In this post, we’re going to break down (no pun intended!) the difference between the two options, as well as offer you tips about which type of box is best for you.
What Is an RSC Corrugated Box?
“RSC” stands for “regular slotted container.” Essentially, it’s what most people picture when they visualize a shipping box. The four flaps all fold over one another, meet in the middle, and are usually taped shut. Often, these boxes are filled with additional padding or packing peanuts to prevent your products from sliding around inside. We offer a variety of widths, lengths, and depths to make sure that your boxes are working for your products, and not the other way around.
RSC boxes are usually a bit more affordable than other types of boxes, because they require less cardboard to make and don’t need excessive tooling. These boxes are easy to assemble, but will often need a bit more tape than other kinds of boxes to make sure they are fully closed, and that they will remain so throughout the entirety of the shipping process.
Did you know that 73% of millennial consumers say they’re willing to pay more if it means buying from a brand that’s socially conscious?
If you’ve thought about shifting your brand message to have a more “green” focus, or if you just want to quietly commit to finding more sustainable packaging solutions, the research shows you’re making a smart move.
Not convinced yet? Let’s talk about some of our favorite ideas for creating customized boxes that hop on the trend of social and environmental justice, so you can connect with more markets than ever.
In a recent survey, more than 40 percent of people reported that they feel like they’re judged based on their appearance. 40 percent! Are you one of them?
We all want to look our best, and that means having a smile worth, well, smiling about. But not all of us want the long term commitment that braces or other complicated dental procedures often require. Not to mention, once you’re past your teenage years, you may feel insecure about walking around with a mouth full of metal.
That’s where Six Month Smiles, this month’s Customer of the Month, comes in.
One of the best ways to make sure your customers have everything they need? Offer them subscription boxes, the hot gift idea of the year (that keeps on giving throughout the year). Not sure where to start? Don’t worry…in this post, we’re offering you some of our favorite subscription box ideas!
A Date in A Box
Especially when facing a major holiday, couples can feel as though, no matter what kind of date they plan, it won’t live up to the insane expectations of their partners (eh hem, a big sarcastic shout out to reality TV…no, thank you, really).
Help to alleviate shoppers’ stress by planning an awesome date and delivering it right to their loved one’s door. Why not curate a special date they can do right in their living room! Some of our favorite ideas include:
- recipes with the ingredients included (don’t forget the nice bottle of wine)
- seeds to grow their own herb garden (maybe pots and paint to decorate)
- a list of intimate questions to really get the convo flowing