When was the last time you brainstormed custom packaging ideas to enhance the un-packaging experience for all of your customers? Have you thought of this at all? If you’re still relying on generic boxes and bare bones packing materials for the utilitarian purposes of protecting and shipping the package, you’re not thinking outside the box, so to speak. Here we’ve listed some of the “little touches” that you can add to your packing and shipping scheme to add memorability and extra branding to the experience when customers open the box.
Boxes with “Built-In” Features
Companies that ship can take a cue from some of the most innovative food packaging designs, which implement features such as built-in holders for condiments and parts of the packaging that turn into eating utensils.
So, think about what you could “build into” your packaging that serves a purpose besides simply holding the product. One company that sells cords, for example, wraps them in cardboard packaging that can be torn off to create cord-ties. Get creative and have fun with this one!
Customized Shipping and Packing Tape
If you’ve spent time and energy designing the perfect logo that you’re so proud of, why not put it on your packing and shipping tape? If you’re already using tape to secure your merchandise in its packaging then you might as well print your logo on it! It’s not all that much more expensive than plain tape and it can definitely boost your branding efforts.
Custom CD/DVD Sleeves with Photography
Even if you’re not in the business of shipping CDs or DVDs, you might consider adding a free gift or using a CD/DVD as a business card. This is a great, clever way to boost your branding and leave a unique impression on your customers. Custom CD/DVD sleeves with relevant photography is great for businesses in the music industry, but it can work for all sorts of companies with the right design and direction.
Customized Printed Inserts with Artwork
If CD sleeves don’t seem to be a good fit for your business, why not try customized printed inserts? If you add some eye-catching artwork you can leave a lasting, positive impression on your customers. If the artwork is good enough, they might even decide to hang on to it and leave it out in the open where others might see it. Just make sure your name and/or logo is on it!
Creative Modern Business Cards
Many companies throw a business card into the box when shipping products to their customers, but there are plenty of ways to do this in a way that’s more impressionable. You might use color artwork, design the card in a shape that reflects your business, make it a multipurpose creation or implement any number of other details that add memorability and extra branding to your customers’ experience.
These are just a few of the custom packaging ideas you can implement to make your shipping boxes stand out. With a little creativity the possibilities are endless!