Finding ways to stand out in the competitive marketplace can help your business achieve more and reach a larger percentage of your target audience. Custom packaging solutions can be part of your overall marketing plan and can provide you with added visibility at every step of the distribution and delivery process. Here are four of the most important benefits of custom package boxes for your company’s products.
Benefit #1: Reduced Delivery Costs
Boxes designed specifically to hold your products typically cost less and require less packing material to shield delicate or fragile contents from damage en route to their destination. While the reduction in postage or delivery costs may not amount to much on an individual basis, it can add up to significant savings over the course of an average fiscal year.
Benefit #2: Increased Visibility in the Consumer Marketplace
Custom boxes imprinted with your corporate logo and marketing slogans can deliver your message to potential customers at every step of the distribution and delivery process. By creating beautiful and memorable packaging solutions for your products, you can generate added buzz and increased visibility for your company without increasing your advertising budget in these areas. Not convinced? Think about the branding success of the likes of Apple, Coca Cola and LG. With logos that are recognizable by virtually everyone in the world, products are always at the forefront of buyers’ minds.
Benefit #3: Added Protection for Specialty Items
Custom designed packaging can incorporate added protections for your products, including the following:
- The right packaging materials can preserve freshness for foods and can create an odor-proof, waterproof barrier for items that could potentially spill on the way to their destinations. These solutions can also maximize the shelf lives of perishable items.
- Custom packing containers can reduce the risk of breakage for glass items, electronics and other fragile products.
By creating custom boxes designed to protect these items effectively, your company can reduce overhead costs and enhance your public image in the eyes of the consumers you serve.
Benefit #4: Improved Environmental Responsibility
Choosing eco-friendly materials for your custom packaging can allow your company to reduce its environmental impact. Aside from the obvious benefits to our earth, choosing green materials can have a positive effect on your corporate reputation and can allow you to reach key demographics among youthful consumers interested in pursuing a green-friendly lifestyle and in protecting the environment. Of course the most important aspect of opting for these packaging material is the real impact you can make on the health and well being of our planet.
By working with a well-established professional box company, you can enjoy the widest range of options when designing your custom packaging. A large, established company will generally have an extensive selection of green-friendly materials and configuration choices to help clients increase their visibility and profitability in today’s competitive commercial marketplace.