Did you know that 73% of millennial consumers say they’re willing to pay more if it means buying from a brand that’s socially conscious?
If you’ve thought about shifting your brand message to have a more “green” focus, or if you just want to quietly commit to finding more sustainable packaging solutions, the research shows you’re making a smart move.
Not convinced yet? Let’s talk about some of our favorite ideas for creating customized boxes that hop on the trend of social and environmental justice, so you can connect with more markets than ever.
Make Your Packaging Sustainable…and Useful
Of course, choosing packaging that’s more eco-friendly and made from recycled materials is a great way to lower your company’s environmental impact. But here at Custom Boxes Now, we’re all about taking good ideas even further.
When you’re considering the materials to make your boxes out of, also make sure that you’re thinking about the functionality of the packaging itself. For example, if you’re a flower shop, can your folding cartons be turned into flowerpots or homes for succulents? If you’re a clothing shop, is there a way that your packaging can be folding into a clothing hanger for your products?
Form and function together isn’t just innovative and cool – it’s also an awesome way to lessen your footprint. Plus, since your ideas are so original, customers are likely to take a picture of them and upload them to their social media accounts. Make sure you’re featuring these snaps on your blogs and Instagram. These days, it’s all about customer engagement!
How Can Your Packaging Educate Your Consumers?
When it comes to creating ethical products, or simply highlighting the philanthropic side of your business, your packaging is just as important as your products themselves.
That’s why, in addition to considering the form and function of your packaging, you’ll also want to think about what kind of message any text you include is sending.
This can be as simple as printing a few stats about a cause you support on the interior of your box lid. Remember, in packaging, every blank space should be seen as prime real estate – an opportunity to connect with your customers.
You could also hold miniature-essay contests relating to social justice, and then print your favorites, or the winners, on the interior or exterior of your box. When you’re putting texts relating to important causes on your box, think about how this will affect your overall design scheme. Keep in mind, you want the text and your message to be the central focus, so consider using earth tones and minimalist design everywhere else.
If the cause you’re supporting has a well-known symbol, feel free to stamp that on your box as well!
Remember to always include your brand’s social media handles on your packaging, so that customers know where to find you in cyberspace. Plus, they’ll likely want to learn more about how you’re working with the causes represented on your packaging.
Change The World – One Box at A Time
Whether philanthropy has long been a part of your company history, or if you’re just in the process of researching causes for your company to support, getting your packaging to show who you are as a brand is incredibly important.
To get started on creating ethical packaging, get in touch with a member of our team. We’re ready to help you help the world!