In today’s competitive landscape, creating custom product shipping boxes is a must. If you’re still using standard, bulk-ordered plain boxes, consider investing in branded boxes. A well-designed custom box can offer brand exposure, product protection and efficient resource use. Custom shipping boxes present a unique opportunity for building brand awareness in the age of e-commerce.
With that said, certain design mistakes are common for custom boxes. These errors can lead to poor brand reputation, damaged products, consumer frustration and other issues. It’s helpful to understand the difference between good and bad packaging, learning strategies to fix frequent mistakes. Once you’ve addressed box design mistakes, your custom boxes will be even more effective.