Did you know that 73% of millennial consumers say they’re willing to pay more if it means buying from a brand that’s socially conscious?
If you’ve thought about shifting your brand message to have a more “green” focus, or if you just want to quietly commit to finding more sustainable packaging solutions, the research shows you’re making a smart move.
Not convinced yet? Let’s talk about some of our favorite ideas for creating customized boxes that hop on the trend of social and environmental justice, so you can connect with more markets than ever.
Since we started this blog, we’ve written countless posts advising you on how to make a lasting good impression on your customers through the use of innovative and gorgeous custom boxes. Now, we want to offer you the same trusted advice on another crucial part of your packaging: how your product looks on store shelves.
If you have products that require packaging for in-store purchases, your casing and packaging is the perfect opportunity to swiftly and creatively tell the story of your brand. Since a study in Business Insider shows that first impressions are made in 7 seconds, your packaging needs to accomplish a lot in a short amount of time to make sure customers leave with your product in their shopping carts.
Swimsuit season may be over, but that doesn’t mean we don’t still have to watch our weight…at least, when it comes to our boxes and packaging!
Are you looking for more lightweight cardboard packaging, but aren’t sure if a lighter option will still properly protect your products during the shipping process?
Are you tired of shipping your durable, smaller products in packages that look like they’re ready for armed combat?
We hear this a lot, so we thought now would be a great time to talk about chipboard boxes and start the conversation on how this lighter option can not only protect whatever you’re shipping, but can also be used to create gorgeous packaging.
No matter what type of product you’re shipping, a folding carton can probably help promote and protect your merchandise. Plus, folding carton boxes are incredibly versatile and are often used for a myriad of different industries to package and ship products. Since folding cartons have so many options and styles, we’re helping you narrow down the differences by outlining the top five folding carton designs and styles. We’re even going to fill you in on their most common uses.
Straight Tuck End
One of the most popular folding carton styles is the straight end tuck, where the box opens from either end, with the flaps running perpendicular to one another. This style is often used to wrap chocolate and energy bars or other smaller food products, cosmetics, and lightweight electronic devices.
Straight Tuck End (STE) Folding Carton Box
If you’re looking for packaging tips on how to make sure your most fragile items arrive fully intact and safely at their destination, look no further. We understand that certain products (like light bulbs, for example) require very specific package design with a focus on extra protection. We also believe that you shouldn’t have to sacrifice the look of your packaging to get it. Let’s examine some ideas on fragile product packaging, in both chipboard and corrugated cardboard packaging forms.
Roll Up the Partition, Please
If you’re looking for light bulb packaging ideas (or really any other fragile packaging solutions), chipboard partitions can be an excellent solution. Chipboard partitions are available in a variety of thicknesses, and individually cradle each item you’re shipping. They are especially useful when shipping and packaging items with non-traditional shapes, or items that are heavy, yet still fragile. They ensure products won’t slide around and collide with one another, but they also give a sleek, ultra-organized look to your packaging.
Best of all? They’re extremely cost-effective, and they’re made from recyclable materials, making them a choice that’s great for both Mother Earth and your wallet!
Last month on the blog, we explored the differences between chipboard and corrugated cardboard. We also looked at some of the most common folding carton designs, so that you could find the style that will work best for you and your products.
Now, we want to answer another common question: What is chipboard used for? Chipboard packaging is used more often than you may think, in a variety of different industries and to safeguard many different types of products. This week, let’s check out some of the uses of chipboard boxes in custom packaging.
Let’s face it: we all know our fair share of cosmetic junkies. Chances are, none of their specially-ordered products would arrive in one piece without chipboard packaging. Because of its durability, and because it often comes with partitions to protect individual products, chipboard is often used in beauty packaging. The folding cartons are perfect for single units of concealer, perfume bottles, and eyeliners, while the partitions allow for larger shipments of beauty items to safely make it to beauty store shelves. Bonus? Keep the partitions included in any boxes to help you to organize your cosmetics!
When deciding on packaging for your business, it’s easy to get so hung up on the design of the box itself that you completely overlook the actual type of box that will best suit your products. But the type of box you select is just as important as the images you print on the outside.
There’s a lot that goes into determining what type of box is best for your needs, but first, you should try to understand the differences between chipboard vs corrugated boxes so you can decide which one will work best for your business.
When people think of the term “cardboard box,” more often than not, they’re actually envisioning corrugated boxes. If the box you’re picturing has fluted, fan-like folds pressed between two sturdy layers of cardboard, then surprise! That’s a corrugated box, and you’ve just learned a new industry term.
Most often, corrugated boxes are used to ship bulky and heavier items or fragile items that need more protection, as the folds provide extra strength for durability and safety. Corrugated cardboard is also the material that product displays are generally made out of, since they can handle stacked loads and are durable enough to withstand the normal wear and tear that comes with life in a popular store.