One of the first things a consumer notices is your packaging. It’s arguably the single most important part of any marketing plan. Studies consistently find that the design of your packaging is what people remember long after they purchase your product and toss the box.
Keeping your packaging up-to-date and modern is essential to your brand identity. Many companies put off a redesign or a packaging modification because of the costs they believe are involved. But with the advancement of digital printing, this is no longer necessary.
Read on for more reasons why it’s easy to keep up with the packaging times – digital printing means your brand can remain looking fresh and ready to sell.
At Custom Boxes Now, we understand that industry terminology can be a little intimidating if you’re not familiar with the packaging industry. Don’t worry, that’s why you have us!
If you’re evaluating new shipping box ideas, you may have come across the terms “RSC Boxes” and “Die Cut Cardboard Boxes.” In this post, we’re going to break down (no pun intended!) the difference between the two options, as well as offer you tips about which type of box is best for you.
What Is an RSC Corrugated Box?
“RSC” stands for “regular slotted container.” Essentially, it’s what most people picture when they visualize a shipping box. The four flaps all fold over one another, meet in the middle, and are usually taped shut. Often, these boxes are filled with additional padding or packing peanuts to prevent your products from sliding around inside. We offer a variety of widths, lengths, and depths to make sure that your boxes are working for your products, and not the other way around.
RSC boxes are usually a bit more affordable than other types of boxes, because they require less cardboard to make and don’t need excessive tooling. These boxes are easy to assemble, but will often need a bit more tape than other kinds of boxes to make sure they are fully closed, and that they will remain so throughout the entirety of the shipping process.
Did you know that 73% of millennial consumers say they’re willing to pay more if it means buying from a brand that’s socially conscious?
If you’ve thought about shifting your brand message to have a more “green” focus, or if you just want to quietly commit to finding more sustainable packaging solutions, the research shows you’re making a smart move.
Not convinced yet? Let’s talk about some of our favorite ideas for creating customized boxes that hop on the trend of social and environmental justice, so you can connect with more markets than ever.
If you’re looking for packaging tips on how to make sure your most fragile items arrive fully intact and safely at their destination, look no further. We understand that certain products (like light bulbs, for example) require very specific package design with a focus on extra protection. We also believe that you shouldn’t have to sacrifice the look of your packaging to get it. Let’s examine some ideas on fragile product packaging, in both chipboard and corrugated cardboard packaging forms.
Roll Up the Partition, Please
If you’re looking for light bulb packaging ideas (or really any other fragile packaging solutions), chipboard partitions can be an excellent solution. Chipboard partitions are available in a variety of thicknesses, and individually cradle each item you’re shipping. They are especially useful when shipping and packaging items with non-traditional shapes, or items that are heavy, yet still fragile. They ensure products won’t slide around and collide with one another, but they also give a sleek, ultra-organized look to your packaging.
Best of all? They’re extremely cost-effective, and they’re made from recyclable materials, making them a choice that’s great for both Mother Earth and your wallet!
When deciding on packaging for your business, it’s easy to get so hung up on the design of the box itself that you completely overlook the actual type of box that will best suit your products. But the type of box you select is just as important as the images you print on the outside.
There’s a lot that goes into determining what type of box is best for your needs, but first, you should try to understand the differences between chipboard vs corrugated boxes so you can decide which one will work best for your business.
When people think of the term “cardboard box,” more often than not, they’re actually envisioning corrugated boxes. If the box you’re picturing has fluted, fan-like folds pressed between two sturdy layers of cardboard, then surprise! That’s a corrugated box, and you’ve just learned a new industry term.
Most often, corrugated boxes are used to ship bulky and heavier items or fragile items that need more protection, as the folds provide extra strength for durability and safety. Corrugated cardboard is also the material that product displays are generally made out of, since they can handle stacked loads and are durable enough to withstand the normal wear and tear that comes with life in a popular store.
If you’re designing your custom cardboard packaging, you’ve probably already wondered if there’s such thing as “best colors for product packaging.” Should you use your brand’s colors, even if you’re unsure about their effectiveness? If so, which color should be the most prominent? Or should you go with entirely new colors that may be more influential and recognizable to consumers, but could confuse your established market? Should you always keep subscription boxes‘ colors consistent, or is it better to rotate them throughout the year to keep customers guessing?
Studies show that branding colors can increase recognition in consumers by up to 90%. We understand that when it comes to the psychology of colors, you may have a lot of questions. In this post, we’ll explore the psychology behind different color options, to help you to make the best first impression possible.
If you’re facing yet another snow day and running out of ideas, we’ve got you covered with this how-to for a fun DIY Children’s Faux Guitar. Use your old corrugated cardboard boxes from the holiday season to create a superstar instrument for a fraction of the cost — at least until your kids start asking for real guitar lessons.
Strumming On A Guitar
We’ve always advocated for recycling boxes, but we especially love this DIY. To start, cut a circular hole in the top of a rectangular or small square cardboard box (it’s OK to switch up the shape). If you need help, the bottom of a coffee mug is a pretty good size. Then, about an inch or two away from the circle you’ve just cut out, in line with the center of the hole, punch four tiny holes for the “strings” on each side (a small screwdriver will create the right size). Try to make them as even as possible — you can use a ruler if you need extra help.
As only one of the world’s most innovative and techno-savvy companies can, the popular Internet search engine Google has created a whole new world, simply from cardboard. Obviously, we’re huge fans of their custom printed boxes, which have been reworked into a virtual reality experience that you can see on your iPhone, through an app and the cardboard viewfinder. Whether you want to travel to Paris, Tokyo, or — why not? — even Mars, the cardboard viewfinder sets you up for hours of fun, without the long flight.
How It Works
Remember those orange and red slide viewfinders that many of us looked into for hours in childhood? Well, Google Cardboard is like those were (well, if those basically came alive and showed you way more than just stills from popular Disney movies). You can travel across the globe, put yourself on stage at a rock concert, or “ski” down some of the world’s craziest black diamond slopes. You can even use the app to visit popular landmarks like Marie Antoinette’s Versailles Palace in France, with a tour guide! And Google staples, like Street View or Google Earth, are suddenly transformed into a three-dimensional, walking experience. All you have to do is download the app onto your smart phone, and slip the phone into the slot in the cardboard viewfinder.
The sign of a truly creative mind is the ability to transform something ordinary into the extraordinary. Combined with the recent resurgence of upcycled products and an emphasis on a more simplistic design, even a cardboard box can serve as the perfect medium: recently, one artist even recreated a vintage Lincoln Continental from cardboard! No matter your talent level, you can find unlimited ways to turn product boxes into craft projects, games for children and even home décor!
Make New Friends
Cardboard makes a great—and forgiving—canvas for miniature Picassos! Encourage your kids to cut out animal shapes from old boxes, then paint or draw on them to make them as life-like as possible. Glue a popsicle stick to the back and you have an instant puppet! Your children can create an entire pretend zoo from the materials provided by a single product box. Since cardboard is much sturdier than construction paper, their creations will last much longer and can go on far more exciting adventures, and require minimal cleanup.
December is here, and it’s time to get into the holiday spirit! This means wrapping presents, decorating the tree, hanging stockings and building gingerbread houses. But with everything you have to get done before the 25th, we can bet that one thing you definitely don’t have time for is cleaning up a sugary, sticky mess! Thankfully, we have the perfect, mess-free, simple solution. This year, why not make a sans-confectionary gingerbread house with leftover cardboard product boxes! Not only will your children enjoy them for much longer than the usual graham cracker and icing versions that crack after a week, you’ll love having one less thing to cross off your cleaning list!
Larger Than Life
One benefit to using up all those recycled custom boxes for your gingerbread house? When you use boxes, you have more sizing options than you do with the stick-the graham-on-the-milk-carton version! Why not really get festive this year and make your gingerbread house life size? Your children can pretend to be elves, or Santa himself, dropping gifts down their own cardboard chimney. Though making a cardboard home is fairly intuitive, if you’re stuck on construction, you can always check out Pinterest for some great instructions (hint: duct tape — a lot of it).