As you finalize your box design and are getting ready to print your custom boxes, you may have questions about which process will work best for you. First, you’ll need to decide between litho printing and direct printing. Though both processes use the latest technology to create crisp prints, the method you choose will ultimately depend on your specific needs. In this post, we’ll explain the difference between direct and litho printing methods.
If you need a more basic, less expensive, and perhaps faster printing process, then you may want to consider direct printing. The process is just as the name would imply: here, the colored ink is stamped “directly” onto your corrugated box through the use of a printing plate. Depending on the number of different colors used in your design, it may need to make a second pass through the machine. The direct printing process uses flexographic, or “flexo”, technology, and is ideal for clients that have settled on a design and would like to keep their custom printing plates for a longer period of time. It can also be more economical than litho printing, saving you money as you get your business off the ground or work to get out of the red. If the graphics on your box are more minimalist in nature, this may be the process for you.
If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.
The impression you make on customers starts long before they try your product. Your packaging, including the cardboard box design, can profoundly impact the way customers experience your products. When you design your own box, you take control of the process so you can put your best foot forward.
For most small businesses, the holiday season is undeniably one of the most important times of the year. And believe it or not, they really are right around the corner. To make sure the season goes off without a hitch, you need to start planning how you’re going to ship gifts and products to your customers now. To help take some of the pressure off, we’ve gathered some of our best small business shipping tips below. Take advice from a top box printing company, and learn how to make sure your products arrive in style and on time.
How You Can Save You already know that packaging your products in custom designed boxes is a wonderful way to make the unwrapping experience even more special for your customers. But sometimes, those extra graphics can cost a bit more. To cut costs in other ways, look at the size of your boxes as compared to the size of your products. Are you paying for extra protective padding and layers that you don’t really need? Are you shipping a small necklace the same box that you ship your larger products out in? Reevaluate the size of your boxes, and consider ordering several different dimension options. Plus, making sure your products fits snugly inside your box and that they don’t have a lot of extra room to slide around minimizes the chances of something breaking.
You’ve heard the old adage one person’s trash is another person’s treasure. Why not take the reusability of cardboard boxes into consideration when designing your company’s shipping and packaging boxes? Here, we’re listing some of our favorite ideas for reusable boxes, so that you can reduce your company’s impact on the environment while increasing your relationship with your customers. Go beyond the standard shipping cycle, and make sure your brand stays within your customer’s sight long after delivery.
Love It and List It One of the easiest reusable box ideas to promote recycling? List ways your customers can reuse your boxes on the interior lid or the outside of your packaging. You can also list facts about the environmental impact of recycling, and let customers know that your boxes are made from recyclable material. Customers respect companies they see trying to reduce their impact on the environment, so look for box printing services that will help you clearly print your recycling ideas on your box.
Please Sign Here No, we aren’t talking about an interaction with a delivery person! Why not include letter stencils inside your packaging (or print them on the box itself so customers can cut them out) to encourage your clients to make festive hanging signs out of cardboard? Whether a big game day, a holiday, or an awesome surprise party is around the corner, customers can print whatever they want and string the letters together to make a killer sign. They’re extra fun to decorate with paint and stickers, and your customers can show off their examples of reusable boxes on social media – just be sure to create a fun hashtag for the signs!
Our customer, Minted, took box re-use to the next level! Printing the work of their artists on the interior of their shipping boxes made for fun and games (and pictures and contests).
It’s never too early to start planning for the holiday season. That certainly includes coming up with ways to increase sales and improve your brand identity as the year comes to a close!
The National Retail Federation released a recent report stating that holiday sales and revenue can account for anywhere between 20-40% of annual sales. So, how can you prepare for this incredibly important time of year, which can sometimes mean the difference between staying open for another season and having to close up shop?
In this post, we’re going to discuss methods to increase holiday sales, including sprucing up your company’s website, wowing your customers with creative box ideas, and more.
If you’re designing your custom cardboard packaging, you’ve probably already wondered if there’s such thing as “best colors for product packaging.” Should you use your brand’s colors, even if you’re unsure about their effectiveness? If so, which color should be the most prominent? Or should you go with entirely new colors that may be more influential and recognizable to consumers, but could confuse your established market? Should you always keep subscription boxes‘ colors consistent, or is it better to rotate them throughout the year to keep customers guessing?
Studies show that branding colors can increase recognition in consumers byup to 90%. We understand that when it comes to the psychology of colors, you may have a lot of questions. In this post, we’ll explore the psychology behind different color options, to help you to make the best first impression possible. Continue reading →
With more ways to reach potential clients than ever before, consumers are constantly bombarded with in-your-face, ultra-aggressive marketing tactics. “Overwhelmed” describes the experience of most consumers in the Internet age.
With the influx of excess, sometimes the best way to stand apart from the crowd is to create minimalist product packaging. Give your customers a break, and let the integrity of your products do the talking. Here, we’re giving you some of our favorite ideas for minimalist packaging.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign. Continue reading →
When a customer places an order with your company, think of it as just the beginning. It’s an opportunity. There’s no doubt that how you deliver your product requires the same, if not more, detail and care that goes into the creation and production of it. Especially in today’s day and age, with the influence of social media, where shoppers proudly display the packaging of what they’ve purchased on Facebook, Snapchat, Instagram and more, creative shipping box ideas are on display now more than ever. We’ve collected some of our best tips on how to make your shipping boxes stand out, in person and in photographs.
TIP #1: Make It Useful — And Easy To Carry! Tons of flower companies have realized that while shipping flowers and small plants can be a challenge, it’s equally as precarious for customers to find the right vase or transportation carrying case once they arrive at their destination. We love the innovation of shipping boxes that actually double as “flower pots,” complete with folding instructions, and in some cases, even handles that make moving them a snap. We’ve even seen some boxes that can be assembled to hang from a ceiling—giving a whole new meaning to the term “air plants.” Continue reading →