With more ways to reach potential clients than ever before, consumers are constantly bombarded with in-your-face, ultra-aggressive marketing tactics. “Overwhelmed” describes the experience of most consumers in the Internet age.
With the influx of excess, sometimes the best way to stand apart from the crowd is to create minimalist product packaging. Give your customers a break, and let the integrity of your products do the talking. Here, we’re giving you some of our favorite ideas for minimalist packaging.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
When a customer places an order with your company, think of it as just the beginning. It’s an opportunity. There’s no doubt that how you deliver your product requires the same, if not more, detail and care that goes into the creation and production of it. Especially in today’s day and age, with the influence of social media, where shoppers proudly display the packaging of what they’ve purchased on Facebook, Snapchat, Instagram and more, creative shipping box ideas are on display now more than ever. We’ve collected some of our best tips on how to make your shipping boxes stand out, in person and in photographs.
TIP #1: Make It Useful — And Easy To Carry!
Tons of flower companies have realized that while shipping flowers and small plants can be a challenge, it’s equally as precarious for customers to find the right vase or transportation carrying case once they arrive at their destination. We love the innovation of shipping boxes that actually double as “flower pots,” complete with folding instructions, and in some cases, even handles that make moving them a snap. We’ve even seen some boxes that can be assembled to hang from a ceiling—giving a whole new meaning to the term “air plants.”
When it comes to customizing your packaging, it’s what’s inside that counts—and we’re not just talking about your products. Sometimes, people are so focused on the design of the exterior of their boxes, they overlook the huge opportunity that the interior can offer. Missing the possibility to unexpectedly wow your customers throughout their entire unwrapping experience, all the way from the outside in, can cause otherwise fabulous packaging to end in a bit of a lackluster experience. Double your product’s impact by checking out our tips on how to make the inside of your branded shipping boxes really shine.
#1: Go Bold
With the trend of unboxing videos, Instagram photos and tweets on the rise, the inside of your custom branded shipping boxes could potentially be seen by a lot more than just the person you shipped your products to. Act accordingly.
No matter the industry or the product, from tee shirts to fly fishing gear to flowers, monthly, weekly, or seasonal subscription boxes are all the rage. But if you’re sending out snacks, jams, cheeses, or pretty much anything else food-related, you know you face more challenging design and shipping issues. Keeping on brand (and cute!) while dealing with the practicalities of shipping perishable items isn’t always easy. Not to worry — we’ve got you covered on how to make your customized packaging as delectable as the treats inside.
“Out of this world” custom die cut packaging is literally changing the way people are packaging their products. Do you ever feel like drab, brown packaging is bringing down the excitement of the items you’re shipping? Maybe you’re concerned that packages can’t be both festive and functional? We’ve gathered an inspirational list of ideas for some of the most creative custom die cut boxes, to inspire you to take your packaging experience to the next level.
What’s it All About?
Die cutting is a way to bring your packages to life by creating shapes, prints, words, and more out of paper, cardboard, and other materials. Often, die cut packaging allows you to create a three-dimensional experience, makes way for a pop of color, and emphasizes the spirit of both the brand and the individual product.
This Little Light Of Mine
Are you a candle or lighting company? One way to really “brighten” up your packaging experience is to get a box that fits around the base of the candle or bulb so it can be cut and folded to look like a hanging lantern or make shapes on a wall. Make sure to include instructions in your shipping materials, and we recommend printing the lines to cut and fold along on the inside of the box, so customers can hide where stamps and labels used to be. Your clients may just like the idea so much, they’ll become life-long customers!
Boxed wine has long been thought of as a product only for those who aren’t especially concerned with achieving master sommelier status. But, for those more interested in wines better known for their price points than their top notes, boxed wine can be the perfect solution. And today, as boxed wine becomes more and more trendy to those embracing the “shabby chic” look and an environmentally conscious attitude, boxed wine is poised to make a serious mark on the industry. Whether you’re a wine company or just a fan of creative packaging ideas, there are many reasons to consider making the swap from bottle to box.
Whether you’re a pet owner, interested in animal welfare or just curious about the latest pet-related technology, chances are you’ve heard of the Permanent Microchip, an implant used to track and protect animals. This month, Great Northern and Custom Boxes Now are especially thrilled to feature our “Client of the Month” for January: Microchip ID Systems.
The company, which manufactures ISO-Certified microchips that are humanely and safely implanted in animals, helps to track down lost pets, monitor the activities of endangered species both in the wild and in research and can even benefit the work of zoologists who are looking to understand the behavioral habits of beloved animals so they can increase their quality of life. They even make a special “EquineChip” for equestrians who need to make sure their horses are in tip-top shape for upcoming races and games. And regardless of the size of the animal (we’re not kidding…they even make products for frogs!), Microchip ID Systems can help keep your four-legged family member safe, by making something that can be inserted into your pet, pain-free. With over 5,000 pet searches to their database every day, they’ve reunited countless animals with their owners.
In the season of giving, how you ship products is just as important as what’s underneath the ribbons and bows! No one wants to spend hours agonizing over the perfect gift for someone, only to have it arrive in pieces due to faulty shipping and packaging. At Custom Boxes Now, we’ve got you — and your gifts — covered. Read on to learn about how our custom product boxes weather even the most difficult of snowstorms and sleigh rides!
Finding the One
Picking out the right box to ship your items in can make a world of difference, which is why we’ve made sure to offer an array of custom product boxes for you to choose from. We offer everything from the basic Regular Slotted Container, which can hold heavy loads and require packing tape to seal; to One Panel Folders, used to ship books and photographs. No matter what you’re wrapping up, we can provide you with the box needed to make sure it arrives safely. We’ve also written a blog post designed to help you figure out which type of box suits your needs. Continue reading
Click on a YouTube channel created by a beauty or fashion social media celebrity, and chances are you’ll soon come across an “Unboxing” video. In essence, these videos show the user opening up a brand new box of goodies that has just arrived in the mail — so if something has smashed or broken in transit, the user is going to broadcast her unhappiness to her subscribers. If you knew your company’s box was going to opened and the products inside would be seen by millions of viewers and countless potential clients, wouldn’t you want to make sure that you’ve put your best foot forward? Read on to learn more about how to create custom packaging boxes that make sure your goods are delivered safely — and in style.
When a client orders something from you, it’s important to keep in mind the anticipation and excitement that goes into opening the package. Even if it’s a monthly subscription box, and even if they know what’s inside, there’s still nothing like the satisfaction of opening something they’ve been looking forward to receiving. The right custom packaging boxes can make the experience even better. Continue reading