You put a lot into your brand. In many ways, it’s like your baby. Every detail, every decision, every word, color and image…you’ve thought about them all. So there’s no way you’re going to drop the ball when it comes to your packaging…right?
It’s perhaps one of the most important (and often overlooked) parts of a business plan – packaging. Your packaging says a lot about you and your brand image. Even if you don’t realize it. And at the end of the day, packaging might make more of a difference than you may think.
According to recent marketing research and studies done on packaging and consumer behavior, 52 percent of online buyers say they are more likely to shop a brand again if their items arrive in premium packaging. And some brands have seen consumer interest increase by as much as 30 percent when it’s obvious to their customer that packaging is a top priority.
How Does Packaging Contribute to Product Identification? Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?
Another question: Are you using your branding to maximize sales? Because you can, and should be.
How? Easy — Your Packaging
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!
Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expectsmore, from the brands they support.
With roots that go directly to the heart of European style, Hugh & Crye has built their reputation on classic looks for men. Known for stylish dress shirts that offer a superior fit for their customers, the company was founded in 2009 to satisfy the need for shirts that look as great on your back as they do in the box. We’re excited to introduce you to this month’s Featured Client, Hugh & Crye!
From the board room to weekend brunch, looking sharp and professional has never been more important to men. Even the semi-casual Saturday night cocktail party demands a put-together look that men can feel confident and poised in. That’s why so many men love the shirts and blazers created by Hugh & Crye. Available in 12 unique fits to suit almost every body type, this fashion-forward company has ultimately replaced the poorly fitted off-the-rack department store shirts that so many men find unappealing and grossly unflattering. The company’s exclusive online fitting process factors in both height and body shape, providing men with a perfect fit, every time.
Let’s be honest: few things are as important as coffee. It’s what gets us out of bed in the morning…it’s the perfect excuse to take a break at work…it’s a safe topic of conversation in these politically divided times.
That’s why when Cooper’s Coffee asked us to design boxes for their amazing (and truly eye-opening) products, we jumped at the chance like a jumping coffee bean. We also used it as another reason to immediately go out and get a cup of coffee. (You know…for quality assurance purposes).
Now, we’re thrilled to introduce them as our latest Featured Client!
But as you’ll soon see, we didn’t even need any extra caffeine to get us jazzed up about creating a special product for this awesome company.
Custom Boxes Now is thrilled to introduce you to our Customer of the Month, UrbanStems.com. Check them out—it might make you want to re-evaluate how you’re going to send flowers to your loved ones this year.
The company’s co-founder, Ajay Kori, started UrbanStems because of his own frustrations over battered, broken, or just plain dead flowers being sent to his long-distance girlfriend (hat tip for sending flowers in the first place, Ajay).
In a recent survey, more than 40 percent of people reported that they feel like they’re judged based on their appearance. 40 percent! Are you one of them?
We all want to look our best, and that means having a smile worth, well, smiling about. But not all of us want the long term commitment that braces or other complicated dental procedures often require. Not to mention, once you’re past your teenage years, you may feel insecure about walking around with a mouth full of metal.
One of the best ways to make sure your customers have everything they need? Offer them subscription boxes, the hot gift idea of the year (that keeps on giving throughout the year). Not sure where to start? Don’t worry…in this post, we’re offering you some of our favorite subscription box ideas!
A Date in A Box Especially when facing a major holiday, couples can feel as though, no matter what kind of date they plan, it won’t live up to the insane expectations of their partners (eh hem, a big sarcastic shout out to reality TV…no, thank you, really).
Help to alleviate shoppers’ stress by planning an awesome date and delivering it right to their loved one’s door. Why not curate a special date they can do right in their living room! Some of our favorite ideas include:
recipes with the ingredients included (don’t forget the nice bottle of wine)
seeds to grow their own herb garden (maybe pots and paint to decorate)
a list of intimate questions to really get the convo flowing
It’s here. The New Year. And you know what that means…new beginnings are a classic time for you to re-evaluate what’s working, what isn’t, and what can be improved.
But we’ve noticed that while companies are quick to consider operating costs, store layout, and even employee performance, they often overlook one of the most important details of running a good business: how their packaging is working to present their products in the best possible light.
To help you make sure your packaging is as hardworking as you are, we’ve compiled this list of some of the most popular packaging trends and ideas for 2017. Make the most of these suggestions to help boost your profits and make your customers smile.
As you finalize your box design and are getting ready to print your custom boxes, you may have questions about which process will work best for you. First, you’ll need to decide between litho printing and direct printing. Though both processes use the latest technology to create crisp prints, the method you choose will ultimately depend on your specific needs. In this post, we’ll explain the difference between direct and litho printing methods.
If you need a more basic, less expensive, and perhaps faster printing process, then you may want to consider direct printing. The process is just as the name would imply: here, the colored ink is stamped “directly” onto your corrugated box through the use of a printing plate. Depending on the number of different colors used in your design, it may need to make a second pass through the machine. The direct printing process uses flexographic, or “flexo”, technology, and is ideal for clients that have settled on a design and would like to keep their custom printing plates for a longer period of time. It can also be more economical than litho printing, saving you money as you get your business off the ground or work to get out of the red. If the graphics on your box are more minimalist in nature, this may be the process for you.
If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.