In today’s competitive landscape, creating custom product shipping boxes is a must. If you’re still using standard, bulk-ordered plain boxes, consider investing in branded boxes. A well-designed custom box can offer brand exposure, product protection and efficient resource use. Custom shipping boxes present a unique opportunity for building brand awareness in the age of e-commerce.
With that said, certain design mistakes are common for custom boxes. These errors can lead to poor brand reputation, damaged products, consumer frustration and other issues. It’s helpful to understand the difference between good and bad packaging, learning strategies to fix frequent mistakes. Once you’ve addressed box design mistakes, your custom boxes will be even more effective.
Product packaging design has always been a great way to convey the message of your brand. In the past year, this practice has become more important than ever before. Here, we’ll share some examples of the biggest packaging design trends in 2021 and help you consider which trends your brand should adopt.
It’s no secret that adding unique images or distinctive lettering to your packaging and corrugated boxes can instantly draw the eye and create a lasting impression. But the process of getting those designs onto your boxes can be a little less clear. Using printing plates is one method for producing high-quality images at a reasonable unit cost. Here are the finer points of how printing plates work and why they might be a good choice for your needs.
Advancements in commercial printing have made it possible to complete printing jobs faster than ever. There are two conventional methods of printing on corrugated boxes: flexo printing and litho printing. Which one is best? The answer depends on the specifics of your project, as each process is ideal for different needs.
Learn more about the pros and cons of flexo vs. litho printing as well as the similarities and differences so you can make an informed decision for your next printing project.
Our friends at Ben’s Kosher Deli in New York are going above and beyond, delivering delicious meals to area health care heroes. To date, they have delivered over 2,000 meals to area hospitals!
Ben’s is a family owned deli with locations in Woodbury, Greenvale, and Carle Place on Long Island, Manhattan and Bayside in New York City, Scarsdale in Westchester County (just north of New York City), and in Boca Raton, Florida. They have been serving their customers since 1972.
If you’re in the business of shipping your products, you already know that the right box can make all the difference. Whether you want to convey the look and feel of high-end luxury with your packaging, or you’re just hoping to make a bold statement, black shipping boxes might be just the ticket.
But, not all boxes are the same…how do you know if you should take the leap and go the black-box route? Read on to find out if black shipping boxes are right for your brand.
You put a ton of time, effort…and money into your business. Your brand is your baby. You’re attached, dedicated and most importantly, invested in its success.
Yes, on some level we’re talking about the obvious here: you are definitely financially invested, but it’s more than that, isn’t it? You are emotionally invested too. You would do just about anything to see your brand not only succeed, but thrive. Just like any parent, you want to set your baby up for success. You want to plant the seeds to let it grow, take off.
Shipping clothes is easy when you have the right box. Clothes are lightweight, making them relatively affordable to ship, so you can budget more money toward the things that matter, like branding your custom boxes and creating an experience for your customers.
What are the best packaging boxes for shipping clothes? Hands down, the C-series box is the ideal clothing box, whether you ship bulky jackets or silky scarves.
Custom designed boxes. Do they really live up to all the hype? Are they worth it? Won’t they be more expensive? More time consuming? More work to design? Perhaps. But after all the time, effort, money, research and everything else that goes into launching or manufacturing your product or brand, how you package it is arguably one of the single most important components of all. Packaging contributes to the overall success of your product once it’s at market. Miss the mark, and you may damage your entire brand perception.
It can’t be stressed enough how important it is to provide clear, crisp, high-quality images and professional-looking photographs when it comes to your branding and packaging. Consumers today are both savvy and unforgiving – and the simple fact is, one poor image can result in the loss of a sale.
Fortunately, there are a variety of easy methods you can use (even if you’re DIY’ing your photos), to make sure you get the best possible images for your packaging and other branding efforts. The following tips will help produce great product images, even if you have a small budget to work with.