It’s never too early to start planning for the holiday season. That certainly includes coming up with ways to increase sales and improve your brand identity as the year comes to a close!
The National Retail Federation released a recent report stating that holiday sales and revenue can account for anywhere between 20-40% of annual sales. So, how can you prepare for this incredibly important time of year, which can sometimes mean the difference between staying open for another season and having to close up shop?
In this post, we’re going to discuss methods to increase holiday sales, including sprucing up your company’s website, wowing your customers with creative box ideas, and more.
Make Sure Your Online Presence Is Strong
We all know how many people put off holiday shopping until the last minute. Now, more and more customers are choosing to avoid the rush and chaos of the in-store experience during the high season, instead opting to shop online.
So, is your website ready to handle this new influx of customers? If the last time you updated your website was in 2004, it’s probably not. Plus, for those that can’t get to a brick-and-mortar location, this will be many customers’ first interaction with your store. Make it a positive one.
- Is your website intuitive?
- Is your site mobile-friendly?
- Interactive in some way?
- Have you made sure your online shopping experience is personal?
- Are all of your online products up-to-date and actually in stock?
- Are you blogging, offering coupon codes, and even free shipping?
Just like hopeful children on Christmas, you’ve got to make your own list.
Make The Delivery Special
Let’s face it – no one has the time or the mental energy to gift wrap anymore. One of our favorite holiday sale ideas? Bring the gift wrap to your customers by creating elegant, seasonal custom gift boxes and other packaging.
To make the experience even more exciting, why not offer several different holiday box options, and let your customers choose the ones that they like the best? Consider adding a little something special to the interior of the box as well, like cut-out stars, a personalized message, or even the lyrics to a favorite Christmas Carol! And be sure to include a holiday hashtag, so that your customers can connect with one another and with your brand. Just like your website, packaging is one of the first impressions that you make on your customers. And those impressions never matter more than they do during the holiday season. Your customers could have shopped anywhere, and they chose to buy from you. Show them you appreciate their business.
Keep Your Eye On the Prize – and Each Other
There’s nothing wrong with a little healthy competition, and you and your competitors may end up serving almost entirely different markets anyway. Still, it’s a good idea to know, especially during the holidays, what your competitors are up to.
- Have they added an extra discount?
- Are they hosting a special holiday sale?
- Sending out personalized holiday cards to their top customer?
No matter what they’re doing, try to find a way to one-up them. This is why it’s so important to start doing your holiday retail research early, and to stay hush hush on your favorite ideas!
Now that you’re ready for the holiday retail season to begin, feel free to send us some questions and ideas about your own packaging!