If you’re in the business of shipping your products, you already know that the right box can make all the difference. Whether you want to convey the look and feel of high-end luxury with your packaging, or you’re just hoping to make a bold statement, black shipping boxes might be just the ticket.
But, not all boxes are the same…how do you know if you should take the leap and go the black-box route? Read on to find out if black shipping boxes are right for your brand.
Why use the black box?
Black boxes are a great way to send the message that you’re hot, you’re high-end, you’re worth the time and money consumers are ultimately going to spend on your products. Black boxes can be chic, both in looks and in luxurious feel. They are striking and bold, but don’t just take our word for it.
Imagine a pile of brown kraft shipping boxes stacked on a porch. Now picture a black box somewhere in the mix. Doesn’t this image say it all? The black box is undeniably effective in terms of standing out against the rest. Now take this image a step further…imagine your branding or logo on that black box, and your customer seeing it in that barrage of brown boxes. The excitement builds, the anticipation rises and the box has effectively done its job…your brand sticks out, in the best way possible.
When to use the black box?
Custom black shipping boxes can be used for all sorts of products. But first, determining the style of box you’ll use is important. You can choose from standard shipping boxes (RSC), one panel folders, C-series, even tray and cover boxes are available in black. Ultimately, it will be the specific product you’re selling and shipping that will be the biggest factor in deciding on the type of box you need. Apparel ships great in C-series or tray and covers. Heavy or fragile items need ultimate support like an RSC shipping box can offer, and they may even require added filler or a corrugated pad to protect them.
When not to use the black box?
Black shipping boxes are a great way to distinguish yourself from the competition. Posh brands can benefit from the premium feel a black box can add to product packaging and marketing. That said, there are a few downsides to using a black shipping box, too.
For example, black can sometimes scuff, especially during transit. Another consideration: what is your logo? Is it multicolored and bright? Printing on a black box can be problematic if you want to use contrasting bright colors directly on your box. However, you can always combat this concern by printing on a sticker or label and affixing that to your shipping box. Just be sure to factor the total cost of your box, including any labels or stickers, before you order.
Overall, black boxes can be a great way to set yourself and your brand apart. Using a black box is an amazing marketing identifier, and can send the message that your brand is lavish, luxurious, posh or even masculine, if that’s the demographic you want to target. For the right product, the right audience and with the right logo added, black shipping boxes can be just the value add you’ve been looking for when it comes to your product packaging.
Not sure if black shipping boxes are right for your brand? Reach out to Custom Boxes Now today to learn more about the exclusive, meaningful black box. We’ll walk you through everything from considerations to completing your order.