If you’ve got a Pinterest account, more than one follower on Instagram or a savvy teen who keeps getting gorgeous monthly packages in the mail, no doubt you’ve heard of subscription boxes—and you’re probably not going to be surprised to learn just how lucrative these specialized mailing services can be.
The subscription box business model has become the darling of entrepreneurs in the past few years, especially since they might mean that business owners won’t have to pay sky-high rents on brick-and-mortar shops. This relatively new way of doing business can result in substantially lower overhead and a potentially much larger profit margin than more traditional business models have. Maybe you’ve even considered starting a subscription box business for your home business or your existing company. It may seem like all fun and games (not to mention “likes” and “retweets”), but there are many things to keep in mind before starting your own subscription-based business. Let’s talk about some of the different aspects of subscription services, including what items work best and the importance of the actual custom boxes the products arrive in.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
Do you feel like you’re always running to the store every other day to refill your stock of frequently used items? For those little everyday necessities, many companies have combined fabulous packaging with ways to save their customers time—and of course, turn them on to new products—through the creation of subscription boxes. Whether customers are looking for razors, toilet paper, underwear or makeup, the subscription box trend streamlines shopping and keeps customers renewing their services. Here, we’re taking a look at some of the coolest subscription box business ideas we’ve come across.
Let’s face it: you’re not going to get the closest shave with that razor you’ve been using for a month. Harry’s razors are gaining rapid popularity for their low cost and impeccable products (you can even have your initials engraved into the handle). Their subscription box service automatically sends refills based on how often you shave, lets you pick out your preferred products (instead of taking whatever comes with the deal) and gives you the option to choose your desired color of razor. They also make perfect presents for tough-to-shop-for dads or boyfriends. Their minimalist shipping boxes arrive with a simple, blue-green H, and best of all, their shipping is free.