People use shipping boxes to send all sorts of things to friends, family, customers, and other recipients. What was the last thing you sent in a shipping box? Maybe it was a gift for a loved one, a care package, or a product for a customer; and most likely it wasn’t too out of the ordinary. Perhaps it was clothing, books, CDs, packaged food, or a simple home item.
We all send things like this through the mail all the time. But some people and businesses are shipping much more unusual items, with custom boxes designed for a highly specific purpose. Consider the following examples of out-of-the-ordinary items that people ship – such as plants and foliage and even snow – and how they ship them (including the type of shipping boxes they use).
Delicate Orchids to Your Doorstep
Shipping flowers, foliage, and even fruit trees through the mail is hardly unheard of. There are countless nurseries that operate their business online, either partially or fully, and make it easy to order a variety of seeds and plants to your home. Sending fresh bouquets and floral arrangements to virtually any location in the world is just as easy. This practice has not always been possible for extremely delicate, expensive, and perishable flowers such as orchids, though. But now it is.
Die cut kraft boxes are essential to modern packaging for major vendors and retailers, and even for small business owners who operate out of home offices. These boxes are used to package and ship products from coast to coast and across the globe. But what is a die cut box? In basic terms, it is any box that was created using a die that stamps out boxes from a section of printed or plain sheet stock. And what makes one box a “kraft” box as opposed to others? Essentially, kraft paperboard is a type of cardboard made from chemical pulp during the kraft process, which is then used to create these unique and versatile retail packages. There is much more to this medium than meets the eye, though, as the following post will explain.
Many companies have realized the benefits of using unique cardboard boxes for their packaging, rather than saving time and money on a plain brown box, long ago. Cereal companies are one of the first examples that come to mind. One trip down the cereal aisle provides countless examples of how cereal companies get creative with the design of their cardboard boxes. For many, a trip down the cereal aisle serves as a trip down memory lane, conjuring up some colorful memories from childhood. The thick corrugated boxes used for retail packaging and shipping are manufactured to a much higher standard than the thin fiber folding carton material used for cereal packaging, but we can still learn a great deal from the boxes’ vibrant designs. Here are a few brand-boosting cues to follow.
Fantasy Characters and Fun Cartoons
Many of the most memorable cereal boxes from our childhoods were adorned with cartoon characters that caught kids’ attention and made breakfast a fantastical experience. From Tony the Tiger to Count Chocula to the Lucky Charms Leprechaun, there are countless cartoon characters that have graced cereal boxes for decades. If you feel this sort of fantasy play complements your brand and products, why not integrate a little cartoon fun into your logo and packaging? It could be the biggest boost your brand has ever seen, judging by the success of these cereal brands.
Vibrant Colors and Big Graphics
Cartoon characters living in fantasy worlds aren’t necessarily appropriate for all products, or even all cereals. When cereal manufacturers target adults – who are more likely to be concerned with diet and health – they often use bright colors set against a plain (often white) background with big graphics that zoom in on an image of the cereal. When you can see the details of the product close-up, you may be more likely to trust what you’ll find inside. (And when you’re hungry, those giant oat and nut clusters may be enough to seal the deal!)
Wheaties is famous for its celebrity endorsements, which showcase some of the world’s most prestigious athletes in their primes, often fresh off a win in the Olympics or other major international competition. While you may not have this level of celebrity endorsement for your brand, it may be a good idea to incorporate any endorsements you have received from trustworthy sources whom your audiences will likely recognize. This will add credibility to your brand identity and help boost the perceived prestige of your products.
These above examples show how cereal manufacturers use unique cardboard boxes to give their companies more visibility and build brand identity. There’s no reason businesses in other retail industries shouldn’t take a cue from these companies and get creative in their own packaging. While there are major differences between the thin solid fiber cardboard used for cereal boxes and the thick corrugated cardboard used for most high-end retail packaging and shipping boxes, we can all take a cue from the creativity found in the design of cereal boxes. So, are you ready to get creative with your company’s cardboard boxes?
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Finding a quality corrugated box manufacturer is essential for retailers and vendors. A corrugated box does more than just hold an item; the box creates a sense of brand identity and protects the product from harm during every step it takes from the manufacturing plant to a customer’s hands.
But how do you know you’re working with a quality manufacturer? Can you ever be sure? Luckily, there are several ways to distinguish reliable, reputable, and skilled manufacturers from the bad apples peddling bargain-basement boxes that will fail to live up to your expectations. If you’re looking to place an order for corrugated boxes, here are a few ways to tell if you’re working with a quality manufacturer.
When it comes to things like custom packaging design, website design, store layout, and corporate communications, a good logo is essential. A logo shouldn’t only represent the product inside the box, though. It should also show a link between the product and its brand, which is ultimately associated with the company’s overall identity. With all these terms floating around, it can be difficult to tell the difference between a logo, a brand, and a corporate identity. What’s the difference? Here we break down and explain the definitions of these three marketing essentials, and how they should work together in your business’ promotional scheme.
What is a Logo?
Your logo is the graphic representation of your company’s identity, and can range from a simple two-tone watermark to a more complex multicolored icon to an elaborate graphic image. Some of the most recognizable logos of the 21st century are simple yet memorable designs for tech companies like Apple and Google. In the 20th century, brands such as Coca Cola and Pepsi created logos that have certainly stood the test of time. There is much to be learned from these logos.