We love sharing our new clients with you. And we get even more excited when we love their products, too. That’s exactly what happened when we recently started working with ProGlow.
The ProGlow Difference
ProGlow was developed and is owned by Dr. Pauline Haugen, who as a life-long athlete, believes wholeheartedly that nutrition and food have the power to heal. But she didn’t stop there, with just her belief. Dr. Haugen actually developed a product to support that belief (hello, ambition!).
The power of packaging is undeniable. And we understand that choosing the right box for your products can feel overwhelming. But let us tell you…it’s well worth the time to do a little research so you understand both the types of boxes, as well as the ins and outs of each. Do you know the differences, advantages and disadvantages between a double wall box and a single wall box?
How do you know which one is right? Before committing to your box type when packaging your products, think about the type of box you need. Doing so can save you time and money in the long run. Because the type of box you use is one of the most important packaging decisions you’ll make, for several reasons. Packaging is about more than just design – you need to consider strength and durability, functionality and much more.
Shipping clothes is easy when you have the right box. Clothes are lightweight, making them relatively affordable to ship, so you can budget more money toward the things that matter, like branding your custom boxes and creating an experience for your customers.
What are the best packaging boxes for shipping clothes? Hands down, the C-series box is the ideal clothing box, whether you ship bulky jackets or silky scarves.
Custom designed boxes. Do they really live up to all the hype? Are they worth it? Won’t they be more expensive? More time consuming? More work to design? Perhaps. But after all the time, effort, money, research and everything else that goes into launching or manufacturing your product or brand, how you package it is arguably one of the single most important components of all. Packaging contributes to the overall success of your product once it’s at market. Miss the mark, and you may damage your entire brand perception.
It can’t be stressed enough how important it is to provide clear, crisp, high-quality images and professional-looking photographs when it comes to your branding and packaging. Consumers today are both savvy and unforgiving – and the simple fact is, one poor image can result in the loss of a sale.
Fortunately, there are a variety of easy methods you can use (even if you’re DIY’ing your photos), to make sure you get the best possible images for your packaging and other branding efforts. The following tips will help produce great product images, even if you have a small budget to work with.
One of the first things a consumer notices is your packaging. It’s arguably the single most important part of any marketing plan. Studies consistently find that the design of your packaging is what people remember long after they purchase your product and toss the box.
Keeping your packaging up-to-date and modern is essential to your brand identity. Many companies put off a redesign or a packaging modification because of the costs they believe are involved. But with the advancement of digital printing, this is no longer necessary.
Read on for more reasons why it’s easy to keep up with the packaging times – digital printing means your brand can remain looking fresh and ready to sell.
Everyone knows not keeping your branding fresh and seasonal can break your business. From your retail displays to your packaging, it’s important you stay with the times. Are you ready to rebrand your packaging or give your marketplace a bit of a seasonal face lift? The seasonality of the holidays is a great time to mix things up a bit and try out some new, fun things with how you present your brand.
Your branding: it will either hook them or let them go.
As the 2018 holiday season quickly approaches, you need to start thinking about what you’re going to do to make sure your brand is ringing in each holiday. It’s time to rev up and think about the current trends that you can put to work – both in terms of the in-store experience you offer your customers, right down to the packaging they walk away with.
You put a lot into your brand. In many ways, it’s like your baby. Every detail, every decision, every word, color and image…you’ve thought about them all. So there’s no way you’re going to drop the ball when it comes to your packaging…right?
It’s perhaps one of the most important (and often overlooked) parts of a business plan – packaging. Your packaging says a lot about you and your brand image. Even if you don’t realize it. And at the end of the day, packaging might make more of a difference than you may think.
According to recent marketing research and studies done on packaging and consumer behavior, 52 percent of online buyers say they are more likely to shop a brand again if their items arrive in premium packaging. And some brands have seen consumer interest increase by as much as 30 percent when it’s obvious to their customer that packaging is a top priority.
Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?
Another question: Are you using your branding to maximize sales? Because you can, and should be.
How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!
Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.
Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.
It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!
We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.