Product packaging design has always been a great way to convey the message of your brand. In the past year, this practice has become more important than ever before. Here, we’ll share some examples of the biggest packaging design trends in 2021 and help you consider which trends your brand should adopt.
Any business that ships products to customers knows how important the box is. The humble corrugated cardboard box is the first line of defense for a product in transit. A thick wall of corrugation cushions and protects what’s inside, so it arrives as expected. There’s a reason why the vast majority of shipments use corrugated cardboard packaging. When practically all your competitors use kraft (brown) cardboard, you may be considering white shipping boxes to help your parcels stand out. However, a well-designed, custom-printed kraft or color box can also help your shipments look their best.
Choosing between kraft or color boxes and white packaging is a challenge because each type has distinct advantages. Let’s look at some of the pros and cons of white shipping boxes to help you decide.
Creating attractive, effective packaging and shipping containers for your product is an intricate process. While you want to create a structurally sound, eye-catching design, it also has to meet all manufacturing and legal regulations before you can craft the final product. Dielines are an essential part of this process.
So many items, from televisions to shoes and food, require multiple layers of packaging. There is the transportation packaging — usually plain brown boxes — the item is shipped in, the packaging the product is actually stored in and display packaging that stores set up to direct customers to an item.
Custom Boxes Now! can help with a range of boxes and containers for all your needs. Understanding the differences between various types of packaging can help you invest in the right boxes and containers for your products.
It’s no secret that adding unique images or distinctive lettering to your packaging and corrugated boxes can instantly draw the eye and create a lasting impression. But the process of getting those designs onto your boxes can be a little less clear. Using printing plates is one method for producing high-quality images at a reasonable unit cost. Here are the finer points of how printing plates work and why they might be a good choice for your needs.
While most products arrive safely at their destination when packed into standard corrugated boxes, some items have specialized needs that regular boxes can’t always accommodate. In fact, studies show there was a 19.1% increase in package damage between February and March of 2020. In these instances, FOLs may have been able to come to the rescue.
What is the FOL box style, and how can you put it to best use? Read on to learn about the benefits of these corrugated boxes.
Advancements in commercial printing have made it possible to complete printing jobs faster than ever. There are two conventional methods of printing on corrugated boxes: flexo printing and litho printing. Which one is best? The answer depends on the specifics of your project, as each process is ideal for different needs.
Learn more about the pros and cons of flexo vs. litho printing as well as the similarities and differences so you can make an informed decision for your next printing project.
Any business that manufactures products knows the importance of quality packaging. Whether you’re distributing your products to a retail location or sending them directly to the customer — the box you choose matters even more than you might realize. The packaging is the first glimpse of your brand that a consumer or retailer will receive. It can make the difference between a forgettable customer experience and long-lasting brand loyalty.
Within the retail and manufacturing industries, corrugated cardboard boxes are a popular choice. They’re particularly effective when paired with custom options that tell the consumer you’re proud of your brand — without having to break the bank. Discover six advantages of choosing cardboard, and learn how to create custom cardboard boxes for your business with one easy move.
Our friends at Ben’s Kosher Deli in New York are going above and beyond, delivering delicious meals to area health care heroes. To date, they have delivered over 2,000 meals to area hospitals!
Ben’s is a family owned deli with locations in Woodbury, Greenvale, and Carle Place on Long Island, Manhattan and Bayside in New York City, Scarsdale in Westchester County (just north of New York City), and in Boca Raton, Florida. They have been serving their customers since 1972.
In today’s modern world, one can send a message almost instantly over the Internet. Making purchases on-line has also become increasingly popular, according to FedEx, holiday shipping is expected to surpass 12 percent growth over last year—260 million packages—mostly from on-line purchasing. This does not include the U.S. Postal Service, United Parcel Service or independent shippers. But one can not receive that package instantly through the computer yet, meaning that packaging will become very important as on-line businesses and individual sellers will need to find inexpensive packing and shipping materials to meet the need, but still do the job.
The old standby packing filler is packaging peanuts, the bane of adults, the delight of children who love the static electricity sticking to their clothes and seeing them thrown all over the floor. They are lightweight, but are strong enough that they do not break down while shipping. Environmentalists dislike them because they are made of Styrofoam and take forever to break down in landfills, if you use them or receive them, try recycling them to avert landfill use, such as children’s crafts or there are many stores that will take them to be reused. For those who want something better for the envirnoment there is a cornstarch-based packing peanut was developed that are biodegradable. They are just as effective at protecting as their plastic counterparts, but they are higher weight, create dust, and cost more.
Newspaper is an excellent alternative and is easily disposed of by burning in landfills. It is also very versatile, it can be used to wrap or stuff, or make it a filler by crinkling or shedding it. Just make sure that your product being packaged is pre-packaged to avoid getting newspaper ink on your gift, or find a blank newspaper material.