Since we started this blog, we’ve written countless posts advising you on how to make a lasting good impression on your customers through the use of innovative and gorgeous custom boxes. Now, we want to offer you the same trusted advice on another crucial part of your packaging: how your product looks on store shelves.
If you have products that require packaging for in-store purchases, your casing and packaging is the perfect opportunity to swiftly and creatively tell the story of your brand. Since a study in Business Insider shows that first impressions are made in 7 seconds, your packaging needs to accomplish a lot in a short amount of time to make sure customers leave with your product in their shopping carts.
Here, we’ll take you through some of our favorite ideas on how to create breathtaking designer boxes from folding cartons.
What Should Your Box Do?
Before you even jot down your designer box ideas, you need to ask yourself: What is the goal of these in-store boxes?
A good display box should:
- effectively protect your product
- have the potential to be reused in some way
- tell your customer what the product does through the use of text and graphics
- be easily placed and stacked on a store shelf
- be on brand
Folding cartons are excellent “base designs” for these in-store boxes because they come in a variety of shapes and styles, can be made to hang from shelves, are easily customizable, are affordable, and have optional sheer panels so customers can see what the actual product looks like. They can also be opened in several different ways, if ease-of-access to customers is a priority. Best of all, they’re intuitive and easy to assemble, saving you time and eliminating the hassle and mess often seen in more complicated box types.
Ideas for Designer Boxes
One of our most valuable pieces of advice? A box gives you a lot of space to tell your story, so make sure you’re taking advantage of this prime marketing canvas. Sure, listing ingredients and directions for use is important, but how can you communicate the message of what your brand is about? Think of the box as your chance to make an “elevator pitch.”
- What would you like to know about a product you’re thinking of buying?
- What are your company’s ethics?
- Why did you start your company?
- How long have you been in business?
- What other products do you offer?
- What’s your value prop – why is your product better than your competitors’?
Don’t be aggressive – be informative and to the point.
Don’t underestimate the power of branding, especially if your company ships different types of products to the same retailers. How can shoppers easily find your other products, even if they’re not displayed together? Clear, consistent logo placement and branding is the answer. One trick is to make sure your logo is in roughly the same place on the box for each of your products, as customers will recognize where they should look to find it.
Also, be sure to include links to websites and social media accounts somewhere on your packaging. Sometimes, customers want to know what real people think of your products, so they can get a more objective review. Show off those glowing reviews, and show that you’re receptive to customer feedback by posting your hashtags and handles across your products. Bonus: it’s a great way to crowdsource your target market’s opinion and easily find feedback in the future.
Now that you know how to create gorgeous, unforgettable designer boxes from folding cartons, we want to see what you’ve come up with! We love hearing from our readers, so please feel free to send us your designs and ideas. And if you need help, we’re here to assist you in making your vision a reality.