Whether you are in the business of selling and shipping something as light as gift certificates, or as heavy as power tools, a good ecommerce shipping methodology will go a long way. Small business owners, online merchants, EBay Power Sellers, Shopify users and other types of retailers make most of their transactions with customers who rely on custom shipping boxes to receive their new product. If you are in this category, do you have a plan or standard method of shipping? What is your system? If your answers aren’t as clear as you’d like them to be, keep reading and see how to best ship your products for retail success.
- Handle Your Shipping Needs Online
Whether you use UPS or a private shipping company, you will find it much easier to manage your account online. Features like tracking, time-saving payment processes, online address books for repeat customers and enhanced shipment pickup are often available for online customers only.
- Keep Your Customers in the Loop
Providing your customers with automated emails that let them know as soon as you’ve received their order, when their item will ship and how long it will take, builds loyalty and improves the overall customer experience. And since these emails are automated, you only have to set up the system once for it to work.
- Standardize Your Packaging Procedures
From the types of boxes you use with each product to the average costs of shipping per product, it’s important to establish a standardized set of procedures for packaging and shipping your products. Then you will already know how to package a product and what the costs are so you can concentrate on getting the products to customers as safely and quickly as possible.
- Keep a Variety of Boxes On-Hand
If you ship only light items, such as custom card boxes with gift certificates, you will only need to consider different sizes and dimensions of shipping boxes. If you ship light and heavy items, on the other hand, you will need to have some boxes that are more durable than others to accommodate those products. Just make sure you have a variety of boxes and all the associated supplies and tools on hand, so you’re always ready to ship an order.
- Develop a Shipping Strategy
Do you need packages to be picked up every day, several times a week or once a week? Or, is it just more convenient to visit the post office or shipping store on an as-needed basis? Whatever option you choose, just make sure to think strategically, both in terms of customer satisfaction and of cost cutting. It’s also a good idea to sync up your shipping with other systems such as accounting and information management software systems.
Considering the potential costs of shipping and the possibility of damage occurring in transit, there are many additional considerations that come with doing business this way. With a solid plan, though, you can ensure a packing and shipping system that works!