The right shipping and packaging solutions can add real value to your products and provide a second front for your advertising campaigns. The sky really is the limit for creative cardboard packaging design. If you’re stuck on the creativity aspect, we’ve got you covered. Check out these five key concepts we came up with to help you make the most of your packaging when you’re planning the shipping materials for your products.
Plan for the Shipping Process
Your cardboard packaging must be strong enough to stand up to the abuse it will likely endure during the shipping process. Corrugated cardboard is a solid choice for delicate items and provides optimal protection against bumps, impacts and crushing damage. Choosing boxes or containers of the right size can also prevent items from sliding inside your packaging materials and becoming damaged while being shipped to their destinations.
Know Your Audience
Matching your packaging materials to your target audience can help you reinforce your branding efforts in the consumer marketplace. For instance, if your goal is to attract customers who are interested in environmental issues, selecting green-friendly packaging materials and minimizing the amount of paper involved or using recycled paper to pack items can make a positive impression on this key demographic.
Stand Out from the Crowd
Cardboard is one of the most versatile shipping materials and can be configured in a number of ways to suit your products perfectly. Selecting an avant-garde cardboard packaging design can help your company stand out from its competitors and can attract added attention for your brand and your products among consumers. By creating a unique packaging solution, your company can make a real impression on consumers while ensuring that your items arrive in optimal condition at their desired destinations.
Put Your Message in Print
Graphic designs and printed messages can serve as your company’s ambassadors at every step of the shipping process. By incorporating your logo and using the colors selected for your branding efforts, you will also reinforce your visibility among current customers and deliver a compelling marketing message at little or no additional cost to your company.
Consult with a Professional
By working with an established and experienced manufacturer like Custom Boxes Now, you can take your creative ideas from concept to reality more quickly. Our cardboard packaging design professionals can provide you with helpful practical guidance at every stage of the process, allowing you to proceed with confidence and to achieve the best results for your shipping and packaging needs.
Incorporating these five strategies into your design process can help you reach your target audience more effectively while ensuring that items are protected against damage while being shipped to your valued customers. Thinking outside the proverbial box can help you design the most memorable and protective containers for your entire lineup of products.