The holiday season is almost upon us. Planning the shipping boxes your business will use to fill orders on Black Friday and beyond can make a positive impact on new and returning customers. The right graphic designs and material choices for your custom boxes can boost your company’s visibility at every step of the shipping process. Here are some of the most important elements to consider when designing your boxes for holiday deliveries.
Choosing the Right Materials
Especially for companies that deliver food items for the holidays, choosing solid corrugated cardboard can provide real advantages:
- Cardboard is comparatively lightweight and will not significantly increase the cost of shipping in most cases, making it a cost effective choice for most businesses.
- Corrugated cardboard can be configured in numerous ways to provide right-sized solutions that reduce the need for packing materials and the likelihood of shifting and movement during shipping.
- The crush-resistant and durable nature of corrugated cardboard provides superior protection for your products even in the rough-and-tumble world of the shipping industry.
- Cardboard lends itself well to a wide variety of printing processes to allow your company to choose the most cost-effective methods while preserving the beauty and integrity of your graphic designs.
While other packaging materials are available, corrugated cardboard boxes generally represent the best mix of functionality and attractive appearance for your holiday shipping needs.
Making the Right Impression
Incorporating holiday-themed images into your standard graphic designs can add a festive touch that can boost your corporate reputation and increase excitement among the recipients of your shipments. These adjustments can be as subtle as a slight change in the colors of your logo or as dramatic as a bright holiday wreath or border of bells around your box. By acknowledging the holidays in your packaging, you can promote your company effectively without an overt marketing campaign.
Even if you opt for budget printing processes during the rest of the year, upgrading to premium printing for the holidays can provide added wow factor for your shipments. Four-color or six-color processes and specialty die-cut boxes can showcase your products effectively for first-time customers and can increase repeat sales after the holiday season has ended. A relatively small investment can pay off in increased customer satisfaction and added visibility for your company, allowing you to enjoy higher revenues well into the future.
At Custom Boxes Now, we provide the expertise your business needs to create the best shipping solutions for all your products. We can deliver custom corrugated cardboard boxes that stand up under rough treatment and look great every mile of the way. Our wide range of printing options ensures that you receive the most cost-effective and beautiful solutions for all your custom box needs. For the holidays or all through the year, we’re here to help your business stand out from the crowd.