Since we started this blog, we’ve written countless posts advising you on how to make a lasting good impression on your customers through the use of innovative and gorgeous custom boxes. Now, we want to offer you the same trusted advice on another crucial part of your packaging: how your product looks on store shelves.
If you have products that require packaging for in-store purchases, your casing and packaging is the perfect opportunity to swiftly and creatively tell the story of your brand. Since a study in Business Insider shows that first impressions are made in 7 seconds, your packaging needs to accomplish a lot in a short amount of time to make sure customers leave with your product in their shopping carts.
If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.
Swimsuit season may be over, but that doesn’t mean we don’t still have to watch our weight…at least, when it comes to our boxes and packaging!
Are you looking for more lightweight cardboard packaging, but aren’t sure if a lighter option will still properly protect your products during the shipping process?
Are you tired of shipping your durable, smaller products in packages that look like they’re ready for armed combat?
We hear this a lot, so we thought now would be a great time to talk about chipboard boxes and start the conversation on how this lighter option can not only protect whatever you’re shipping, but can also be used to create gorgeous packaging.
You already know how tough competition from other brands in your industry can be. You’re constantly looking for ways to stand out, but even then you still feel as though you’re just keeping up with the status quo. Have you considered the impact that packaging can have on your business? And if you already know how important creative box design is to the success of your brand, are you stuck coming up with some truly innovative creative ideas? If you need help creating an awesome package design, it may help to consider the following questions and points with your team.
What’s Your Budget?
Of course, this goes without saying – but be sure you’re evaluating the budget for your custom printed boxes accurately, and consider doing a bulk order. Keep in mind, it may cost more initially to make a custom bulk order, but it will probably save you money in the long run.
No matter what type of product you’re shipping, a folding carton can probably help promote and protect your merchandise. Plus, folding carton boxes are incredibly versatile and are often used for a myriad of different industries to package and ship products. Since folding cartons have so many options and styles, we’re helping you narrow down the differences by outlining the top five folding carton designs and styles. We’re even going to fill you in on their most common uses.
Straight Tuck End
One of the most popular folding carton styles is the straight end tuck, where the box opens from either end, with the flaps running perpendicular to one another. This style is often used to wrap chocolate and energy bars or other smaller food products, cosmetics, and lightweight electronic devices.
Straight Tuck End (STE) Folding Carton Box
For most small businesses, the holiday season is undeniably one of the most important times of the year. And believe it or not, they really are right around the corner. To make sure the season goes off without a hitch, you need to start planning how you’re going to ship gifts and products to your customers now. To help take some of the pressure off, we’ve gathered some of our best small business shipping tips below. Take advice from a top box printing company, and learn how to make sure your products arrive in style and on time.
How You Can Save
You already know that packaging your products in custom designed boxes is a wonderful way to make the unwrapping experience even more special for your customers. But sometimes, those extra graphics can cost a bit more. To cut costs in other ways, look at the size of your boxes as compared to the size of your products. Are you paying for extra protective padding and layers that you don’t really need? Are you shipping a small necklace the same box that you ship your larger products out in? Reevaluate the size of your boxes, and consider ordering several different dimension options. Plus, making sure your products fits snugly inside your box and that they don’t have a lot of extra room to slide around minimizes the chances of something breaking.
You’ve heard the old adage one person’s trash is another person’s treasure. Why not take the reusability of cardboard boxes into consideration when designing your company’s shipping and packaging boxes? Here, we’re listing some of our favorite ideas for reusable boxes, so that you can reduce your company’s impact on the environment while increasing your relationship with your customers. Go beyond the standard shipping cycle, and make sure your brand stays within your customer’s sight long after delivery.
Love It and List It
One of the easiest reusable box ideas to promote recycling? List ways your customers can reuse your boxes on the interior lid or the outside of your packaging. You can also list facts about the environmental impact of recycling, and let customers know that your boxes are made from recyclable material. Customers respect companies they see trying to reduce their impact on the environment, so look for box printing services that will help you clearly print your recycling ideas on your box.
Please Sign Here
No, we aren’t talking about an interaction with a delivery person! Why not include letter stencils inside your packaging (or print them on the box itself so customers can cut them out) to encourage your clients to make festive hanging signs out of cardboard? Whether a big game day, a holiday, or an awesome surprise party is around the corner, customers can print whatever they want and string the letters together to make a killer sign. They’re extra fun to decorate with paint and stickers, and your customers can show off their examples of reusable boxes on social media – just be sure to create a fun hashtag for the signs!
Our customer, Minted, took box re-use to the next level! Printing the work of their artists on the interior of their shipping boxes made for fun and games (and pictures and contests).
If you’re looking for packaging tips on how to make sure your most fragile items arrive fully intact and safely at their destination, look no further. We understand that certain products (like light bulbs, for example) require very specific package design with a focus on extra protection. We also believe that you shouldn’t have to sacrifice the look of your packaging to get it. Let’s examine some ideas on fragile product packaging, in both chipboard and corrugated cardboard packaging forms.
Roll Up the Partition, Please
If you’re looking for light bulb packaging ideas (or really any other fragile packaging solutions), chipboard partitions can be an excellent solution. Chipboard partitions are available in a variety of thicknesses, and individually cradle each item you’re shipping. They are especially useful when shipping and packaging items with non-traditional shapes, or items that are heavy, yet still fragile. They ensure products won’t slide around and collide with one another, but they also give a sleek, ultra-organized look to your packaging.
Best of all? They’re extremely cost-effective, and they’re made from recyclable materials, making them a choice that’s great for both Mother Earth and your wallet!
It’s never too early to start planning for the holiday season. That certainly includes coming up with ways to increase sales and improve your brand identity as the year comes to a close!
The National Retail Federation released a recent report stating that holiday sales and revenue can account for anywhere between 20-40% of annual sales. So, how can you prepare for this incredibly important time of year, which can sometimes mean the difference between staying open for another season and having to close up shop?
In this post, we’re going to discuss methods to increase holiday sales, including sprucing up your company’s website, wowing your customers with creative box ideas, and more.
Imagine your favorite band is finally coming to your home city. You’ve waited for ages to see them, saved up enough for the price of a great seat, and you’re super excited to buy your ticket. But, thanks to the slow ticketing app you’re using, or because you decided to go to the physical box office and were too late, the tickets to your dream concert are all sold out – before you had the chance to get yours!
Ticketing companies like TicketBiscuit, Custom Boxes Now’s Client of the Month, make sure that nightmare scenarios like this one don’t happen! Plus, TicketBiscuit is always evolving and making sure they incorporate the never-ending updates and new platforms of technology into their services, so you never have to worry about missing another event. We especially appreciate the fact that TicketBiscuit’s values are in line with our own: just like we provide a variety of boxes and packaging needs, TicketBiscuit works hard to offer ticketing options for many different types of events. Some of their most popular are ticketing solutions for comedy clubs, music venues, festivals, tour operations, and dance recital ticketing.