Did you know that 73% of millennial consumers say they’re willing to pay more if it means buying from a brand that’s socially conscious?
If you’ve thought about shifting your brand message to have a more “green” focus, or if you just want to quietly commit to finding more sustainable packaging solutions, the research shows you’re making a smart move.
Not convinced yet? Let’s talk about some of our favorite ideas for creating customized boxes that hop on the trend of social and environmental justice, so you can connect with more markets than ever.
In a recent survey, more than 40 percent of people reported that they feel like they’re judged based on their appearance. 40 percent! Are you one of them?
We all want to look our best, and that means having a smile worth, well, smiling about. But not all of us want the long term commitment that braces or other complicated dental procedures often require. Not to mention, once you’re past your teenage years, you may feel insecure about walking around with a mouth full of metal.
That’s where Six Month Smiles, this month’s Customer of the Month, comes in.
One of the best ways to make sure your customers have everything they need? Offer them subscription boxes, the hot gift idea of the year (that keeps on giving throughout the year). Not sure where to start? Don’t worry…in this post, we’re offering you some of our favorite subscription box ideas!
A Date in A Box
Especially when facing a major holiday, couples can feel as though, no matter what kind of date they plan, it won’t live up to the insane expectations of their partners (eh hem, a big sarcastic shout out to reality TV…no, thank you, really).
Help to alleviate shoppers’ stress by planning an awesome date and delivering it right to their loved one’s door. Why not curate a special date they can do right in their living room! Some of our favorite ideas include:
- recipes with the ingredients included (don’t forget the nice bottle of wine)
- seeds to grow their own herb garden (maybe pots and paint to decorate)
- a list of intimate questions to really get the convo flowing
At Custom Boxes Now, we know what it’s like to start your business from the ground up, and to believe in your idea enough to do anything to keep building it. After all, that was our attitude when we started our company 50 years ago! That’s just one of the reasons we’re so excited to introduce you to our Customer of the Month, Conquest Maps.
Five years ago, when Conquest Maps was starting out, their team would make their own shipment boxes by hand, sitting on the floor wielding cardboard stock, a ruler, and a utility knife.
It’s here. The New Year. And you know what that means…new beginnings are a classic time for you to re-evaluate what’s working, what isn’t, and what can be improved.
But we’ve noticed that while companies are quick to consider operating costs, store layout, and even employee performance, they often overlook one of the most important details of running a good business: how their packaging is working to present their products in the best possible light.
To help you make sure your packaging is as hardworking as you are, we’ve compiled this list of some of the most popular packaging trends and ideas for 2017. Make the most of these suggestions to help boost your profits and make your customers smile.
For most small businesses, shipping their products effectively and efficiently is a major concern. To help take some of the pressure off, we’ve gathered some of our best small business shipping tips below. Take advice from a top box printing company, and learn how to make sure your products arrive in style and on time.
How You Can Save
You already know that packaging your products in custom designed boxes is a wonderful way to make the unwrapping experience even more special for your customers. But sometimes, those extra graphics can cost a bit more. To cut costs in other ways, look at the size of your boxes as compared to the size of your products. Are you paying for extra protective padding and layers that you don’t really need? Are you shipping a small necklace the same box that you ship your larger products out in? Reevaluate the size of your boxes, and consider ordering several different dimension options. Plus, making sure your products fits snugly inside your box and that they don’t have a lot of extra room to slide around minimizes the chances of something breaking.
As you finalize your box design and are getting ready to print your custom boxes, you may have questions about which process will work best for you. First, you’ll need to decide between litho printing and direct printing. Though both processes use the latest technology to create crisp prints, the method you choose will ultimately depend on your specific needs. In this post, we’ll explain the difference between direct and litho printing methods.
If you need a more basic, less expensive, and perhaps faster printing process, then you may want to consider direct printing. The process is just as the name would imply: here, the colored ink is stamped “directly” onto your corrugated box through the use of a printing plate. Depending on the number of different colors used in your design, it may need to make a second pass through the machine. The direct printing process uses flexographic, or “flexo”, technology, and is ideal for clients that have settled on a design and would like to keep their custom printing plates for a longer period of time. It can also be more economical than litho printing, saving you money as you get your business off the ground or work to get out of the red. If the graphics on your box are more minimalist in nature, this may be the process for you.
Since we started this blog, we’ve written countless posts advising you on how to make a lasting good impression on your customers through the use of innovative and gorgeous custom boxes. Now, we want to offer you the same trusted advice on another crucial part of your packaging: how your product looks on store shelves.
If you have products that require packaging for in-store purchases, your casing and packaging is the perfect opportunity to swiftly and creatively tell the story of your brand. Since a study in Business Insider shows that first impressions are made in 7 seconds, your packaging needs to accomplish a lot in a short amount of time to make sure customers leave with your product in their shopping carts.
If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.
Swimsuit season may be over, but that doesn’t mean we don’t still have to watch our weight…at least, when it comes to our boxes and packaging!
Are you looking for more lightweight cardboard packaging, but aren’t sure if a lighter option will still properly protect your products during the shipping process?
Are you tired of shipping your durable, smaller products in packages that look like they’re ready for armed combat?
We hear this a lot, so we thought now would be a great time to talk about chipboard boxes and start the conversation on how this lighter option can not only protect whatever you’re shipping, but can also be used to create gorgeous packaging.