It can’t be stressed enough how important it is to provide clear, crisp, high-quality images and professional-looking photographs when it comes to your branding and packaging. Consumers today are both savvy and unforgiving – and the simple fact is, one poor image can result in the loss of a sale.
Fortunately, there are a variety of easy methods you can use (even if you’re DIY’ing your photos), to make sure you get the best possible images for your packaging and other branding efforts. The following tips will help produce great product images, even if you have a small budget to work with.
Finding the perfect box to mail orders in can be more challenging than it may seem. Custom mailer boxes do double duty in the land of shipping. Not only can a custom box be the perfect fit, but the potential these boxes have for customization can also be a branding blockbuster, furthering your presence in the market place, making it an investment that all but pays for itself.
But…What Are Custom Mailer Boxes?
Custom mailer boxes are exactly what they sound like: custom-sized, regular, rigid mailing boxes with hinged lids that can be totally customized (inside and out!) and withstand the shipping process. They’re often meant for packaging small items or a selection of product – think: subscription boxes – but in truth, as the name would imply, these custom boxes can come in all sizes and are intended to be precisely the perfect shape for your exact shipping needs.
At Custom Boxes Now, we understand that industry terminology can be a little intimidating if you’re not familiar with the packaging industry. Don’t worry, that’s why you have us!
If you’re evaluating new shipping box ideas, you may have come across the terms “RSC Boxes” and “Die Cut Cardboard Boxes.” In this post, we’re going to break down (no pun intended!) the difference between the two options, as well as offer you tips about which type of box is best for you.
What Is an RSC Corrugated Box?
“RSC” stands for “regular slotted container.” Essentially, it’s what most people picture when they visualize a shipping box. The four flaps all fold over one another, meet in the middle, and are usually taped shut. Often, these boxes are filled with additional padding or packing peanuts to prevent your products from sliding around inside. We offer a variety of widths, lengths, and depths to make sure that your boxes are working for your products, and not the other way around.
RSC boxes are usually a bit more affordable than other types of boxes, because they require less cardboard to make and don’t need excessive tooling. These boxes are easy to assemble, but will often need a bit more tape than other kinds of boxes to make sure they are fully closed, and that they will remain so throughout the entirety of the shipping process.
As you finalize your box design and are getting ready to print your custom boxes, you may have questions about which process will work best for you. First, you’ll need to decide between litho printing and direct printing. Though both processes use the latest technology to create crisp prints, the method you choose will ultimately depend on your specific needs. In this post, we’ll explain the difference between direct and litho printing methods.
If you need a more basic, less expensive, and perhaps faster printing process, then you may want to consider direct printing. The process is just as the name would imply: here, the colored ink is stamped “directly” onto your corrugated box through the use of a printing plate. Depending on the number of different colors used in your design, it may need to make a second pass through the machine. The direct printing process uses flexographic, or “flexo”, technology, and is ideal for clients that have settled on a design and would like to keep their custom printing plates for a longer period of time. It can also be more economical than litho printing, saving you money as you get your business off the ground or work to get out of the red. If the graphics on your box are more minimalist in nature, this may be the process for you.
If you’re looking for packaging tips on how to make sure your most fragile items arrive fully intact and safely at their destination, look no further. We understand that certain products (like light bulbs, for example) require very specific package design with a focus on extra protection. We also believe that you shouldn’t have to sacrifice the look of your packaging to get it. Let’s examine some ideas on fragile product packaging, in both chipboard and corrugated cardboard packaging forms.
Roll Up the Partition, Please
If you’re looking for light bulb packaging ideas (or really any other fragile packaging solutions), chipboard partitions can be an excellent solution. Chipboard partitions are available in a variety of thicknesses, and individually cradle each item you’re shipping. They are especially useful when shipping and packaging items with non-traditional shapes, or items that are heavy, yet still fragile. They ensure products won’t slide around and collide with one another, but they also give a sleek, ultra-organized look to your packaging.
Best of all? They’re extremely cost-effective, and they’re made from recyclable materials, making them a choice that’s great for both Mother Earth and your wallet!
With more ways to reach potential clients than ever before, consumers are constantly bombarded with in-your-face, ultra-aggressive marketing tactics. “Overwhelmed” describes the experience of most consumers in the Internet age.
With the influx of excess, sometimes the best way to stand apart from the crowd is to create minimalist product packaging. Give your customers a break, and let the integrity of your products do the talking. Here, we’re giving you some of our favorite ideas for minimalist packaging.
It doesn’t matter what you’re shipping, we understand that finding the right shape, size and type of box is just as important as the custom design we can create for you. But if you’re at a loss as to which box you should use, don’t panic. Custom Boxes Now offers every option imaginable—and if you don’t see it, we can create it. Let us take the guesswork out of custom shipping box shapes.
Keep It Simple: Familiar, Basic Container Box Options
First up, there’s the regular slotted container, which is probably what comes to mind when you think of a traditional shipping box. With the right packing materials, they can be used to ship almost anything, and they generally require tape to seal. Still, we recommend that if it’s possible to use a smaller size box, go for it. Cut out unnecessary bulk. In another common box style, the Full Overlap Container (FOL), each flap folds over the other. This is ideal for extra heavy items, especially since these won’t bend as easily.
The Regular Slotted Container (RSC) box style is the most common box style.
“Out of this world” custom die cut packaging is literally changing the way people are packaging their products. Do you ever feel like drab, brown packaging is bringing down the excitement of the items you’re shipping? Maybe you’re concerned that packages can’t be both festive and functional? We’ve gathered an inspirational list of ideas for some of the most creative custom die cut boxes, to inspire you to take your packaging experience to the next level.
What’s it All About?
Die cutting is a way to bring your packages to life by creating shapes, prints, words, and more out of paper, cardboard, and other materials. Often, die cut packaging allows you to create a three-dimensional experience, makes way for a pop of color, and emphasizes the spirit of both the brand and the individual product.
This Little Light Of Mine
Are you a candle or lighting company? One way to really “brighten” up your packaging experience is to get a box that fits around the base of the candle or bulb so it can be cut and folded to look like a hanging lantern or make shapes on a wall. Make sure to include instructions in your shipping materials, and we recommend printing the lines to cut and fold along on the inside of the box, so customers can hide where stamps and labels used to be. Your clients may just like the idea so much, they’ll become life-long customers!
The ideal packaging for your product will protect it against damage in transit to your customers while allowing you to deliver your marketing message at every step along the way. Designing and creating custom mailers for your products will ensure that your items make it safely from factory floor to your customer’s door. Understanding your options in the custom mailer marketplace can help you decide on the right packaging solutions for your company’s products. How do you know if you should opt for an envelope versus a box? We break it down for you here.
Available in a wide array of configurations, envelopes are typically used for small, lightweight objects. Padded envelopes can offer a little more protection against crushing and impacts, but these packaging solutions are best reserved for durable items that can stand up to the rough handling commonly encountered in the shipping industry. Books, games and other flat items are generally suitable for shipping in a padded envelope; breakable or irregularly shaped products typically are not. Adding graphic designs to your custom mailers can provide even more visibility for your company and your brand name.
Cardboard boxes can be constructed to your precise specifications to perfectly fit your products and to ensure their safety while they make their way to their intended destinations. Continue reading
Advances in cardboard manufacturing technology now allow the creation of even more durable and versatile packaging options for your company. Corrugated cardboard is a cost-effective choice for all types of product packaging and provides added strength to allow your box to stand up to the shipping process, from manufacturer to retail outlet to home. The edge crush test is used industry-wide to determine the strength and durability of corrugated cardboard and offers a good comparison point for your company in choosing the right materials for your corporate packaging needs.
What Is the Edge Crush Test?
Simply put, the edge crush test measures the ability of corrugated cardboard to resist pressure under controlled conditions. The cardboard is generally formed into a box shape and then compressed slowly to determine when structural integrity begins to suffer. The boxes used for the test are empty and must be configured to meet exact specifications to ensure accuracy and comparability among different products. Test boxes must have the same ratio of height to circumference and must meet minimal standards for structural construction to be measured accurately using these tests.