With more ways to reach potential clients than ever before, consumers are constantly bombarded with in-your-face, ultra-aggressive marketing tactics. “Overwhelmed” describes the experience of most consumers in the Internet age.
With the influx of excess, sometimes the best way to stand apart from the crowd is to create minimalist product packaging. Give your customers a break, and let the integrity of your products do the talking. Here, we’re giving you some of our favorite ideas for minimalist packaging.
If you’ve got a Pinterest account, more than one follower on Instagram or a savvy teen who keeps getting gorgeous monthly packages in the mail, no doubt you’ve heard of subscription boxes—and you’re probably not going to be surprised to learn just how lucrative these specialized mailing services can be.
The subscription box business model has become the darling of entrepreneurs in the past few years, especially since they might mean that business owners won’t have to pay sky-high rents on brick-and-mortar shops. This relatively new way of doing business can result in substantially lower overhead and a potentially much larger profit margin than more traditional business models have. Maybe you’ve even considered starting a subscription box business for your home business or your existing company. It may seem like all fun and games (not to mention “likes” and “retweets”), but there are many things to keep in mind before starting your own subscription-based business. Let’s talk about some of the different aspects of subscription services, including what items work best and the importance of the actual custom boxes the products arrive in.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
At Custom Boxes Now, we love highlighting some of our favorite clients every month. It’s always tough to narrow it down to a single favorite, but this month, we’re highlighting the ever-fun Datebox. Datebox is at fun-filled couples’ subscription box service that adds some excitement to long-term relationships or helps newer couples get to know each other even better.
Let’s face it: planning a date every weekend, no matter how much your city has to offer, can sometimes feel like a daunting task. Datebox takes the anxiety out of planning the date by delivering a “readymade” box including everything you need for a memorable and totally unpredictable night with your better half. The best part? All the dates can be done at home, so you can avoid the stress of having to catch a cab, sit in traffic or fight the exhaustion after a long week of being on the go.
It doesn’t matter what you’re shipping, we understand that finding the right shape, size and type of box is just as important as the custom design we can create for you. But if you’re at a loss as to which box you should use, don’t panic. Custom Boxes Now offers every option imaginable—and if you don’t see it, we can create it. Let us take the guesswork out of custom shipping box shapes.
Keep It Simple: Familiar, Basic Container Box Options
First up, there’s the regular slotted container, which is probably what comes to mind when you think of a traditional shipping box. With the right packing materials, they can be used to ship almost anything, and they generally require tape to seal. Still, we recommend that if it’s possible to use a smaller size box, go for it. Cut out unnecessary bulk. In another common box style, the Full Overlap Container (FOL), each flap folds over the other. This is ideal for extra heavy items, especially since these won’t bend as easily.
The Regular Slotted Container (RSC) box style is the most common box style.
If you own a clothing store, you probably already know that people will select the clothing brand that most closely fits with their own lifestyle. They buy from you because they identify with your brand, respect what you have to say and feel that they can express themselves the most authentically when wearing your pieces. In a store, the way you display your items and the specific outfits you choose to put on mannequins can make your aesthetic clear—but how do you translate that same experience to your shipping boxes? It’s easy: by making custom shipping boxes for apparel that are just as unique and on-brand as the clothes themselves. Read on to scoop up some new ideas.
Roll It Up
Cairo-based clothing company Don & Brook came up with one of our favorite shipping ideas—they decided to roll up their t-shirts and blouses, and ship them in tube containers. Not only is this a great way to prevent wrinkles, but the tube is also a lot less cumbersome than those giant, square-shaped boxes that are just way too bulky for the product inside. Plus, the brand’s black and white zigzagged logo, which is wrapped around the tube, is sure to catch everyone’s eyes, making this innovative packaging design a branding dream.
Sending your college student a much-needed care package has never been easier. It doesn’t matter if your child has just entered college, is enduring finals week, or is finishing up their final semester, a care package from home is always appreciated — and shows you how much you are thinking of them. Whether you’re shipping basic essentials, food you’ve made yourself, or just want to send a random gift, durable, corrugated cardboard shipping boxes are a must. Read on to discover of some of the most desired items to surprise your college student with — and tips on how to pack them safely!
What To Pack
Try to send thoughtful, loving gifts you know your college student will love: Continue reading
Click on a YouTube channel created by a beauty or fashion social media celebrity, and chances are you’ll soon come across an “Unboxing” video. In essence, these videos show the user opening up a brand new box of goodies that has just arrived in the mail — so if something has smashed or broken in transit, the user is going to broadcast her unhappiness to her subscribers. If you knew your company’s box was going to opened and the products inside would be seen by millions of viewers and countless potential clients, wouldn’t you want to make sure that you’ve put your best foot forward? Read on to learn more about how to create custom packaging boxes that make sure your goods are delivered safely — and in style.
When a client orders something from you, it’s important to keep in mind the anticipation and excitement that goes into opening the package. Even if it’s a monthly subscription box, and even if they know what’s inside, there’s still nothing like the satisfaction of opening something they’ve been looking forward to receiving. The right custom packaging boxes can make the experience even better. Continue reading
Adding a seasonal touch to your shipping boxes can help your customers get into the holiday spirit and can boost your image among all those who come into contact with your packages. Images and graphics that remind your clients of the harvest season, Thanksgiving and the upcoming holidays can significantly boost the eye appeal of your shipping boxes and containers. Investing in custom made boxes can help your company boost its visibility and reputation among your most likely customers. Here are five of the most innovative and colorful ideas for your fall shipments.
#1. It’s Brighter on the Inside
Even the most humdrum box can be revitalized with a burst of brilliant color on the inside. This hidden delight is designed to target your current customers and can increase brand loyalty among these consumers. By varying the interior color throughout the year, you can add a subtle seasonal touch that your regular customers will notice and appreciate.
#2. Upgrade to Bright White
Choosing corrugated cardboard boxes with bright white exteriors can make pastel colors pop and can provide welcome contrast even for black-and-white or single color printing. By investing a little more of your marketing budget in the packaging used to deliver your products, you can ensure maximum impact for your shipments as they travel to their intended destinations.
While each of our clients is special to us, we occasionally honor a customer who has made a real and positive impression on the Custom Boxes Now team. Our client of the month for this July is iFixit, the leading source for free repair advice and affordable parts and tools on the Internet.
Community members share their expertise in a wide range of technical fields, allowing others to benefit from their knowledge and experience and supplementing limited or nonexistent technical support provided by manufacturers and retailers. This cooperative approach to repair and maintenance information has made iFixit a valuable resource for do-it-yourselfers across the country.