Custom designed boxes. Do they really live up to all the hype? Are they worth it? Won’t they be more expensive? More time consuming? More work to design? Perhaps. But after all the time, effort, money, research and everything else that goes into launching or manufacturing your product or brand, how you package it is arguably one of the single most important components of all. Packaging contributes to the overall success of your product once it’s at market. Miss the mark, and you may damage your entire brand perception.
Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.
It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!
We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.
With roots that go directly to the heart of European style, Hugh & Crye has built their reputation on classic looks for men. Known for stylish dress shirts that offer a superior fit for their customers, the company was founded in 2009 to satisfy the need for shirts that look as great on your back as they do in the box. We’re excited to introduce you to this month’s Featured Client, Hugh & Crye!
From the board room to weekend brunch, looking sharp and professional has never been more important to men. Even the semi-casual Saturday night cocktail party demands a put-together look that men can feel confident and poised in. That’s why so many men love the shirts and blazers created by Hugh & Crye. Available in 12 unique fits to suit almost every body type, this fashion-forward company has ultimately replaced the poorly fitted off-the-rack department store shirts that so many men find unappealing and grossly unflattering. The company’s exclusive online fitting process factors in both height and body shape, providing men with a perfect fit, every time.
Do you want to feel like a Princess – even when you’re just waiting in line to buy cat food at Target? Every girl knows the right makeup can have you feeling like royalty, no matter where you are.
Well, nothing can help you pull off that Cinderella look like your very own Fairy Godmother. Luckily, our latest Featured Client, Storybook Cosmetics, has three of them, at your service!
Once Upon a Time…
Identical triplets Erin, Mandy, and Missy Maynard have always harbored a love of and fascination for fairytales and magic. And even before the magical launch of Storybook Cosmetics, each of the sisters already had their very own successful online business – so they know the ins and outs of creating successful branded packaging.
Let’s be honest: few things are as important as coffee. It’s what gets us out of bed in the morning…it’s the perfect excuse to take a break at work…it’s a safe topic of conversation in these politically divided times.
That’s why when Cooper’s Coffee asked us to design boxes for their amazing (and truly eye-opening) products, we jumped at the chance like a jumping coffee bean. We also used it as another reason to immediately go out and get a cup of coffee. (You know…for quality assurance purposes).
Now, we’re thrilled to introduce them as our latest Featured Client!
But as you’ll soon see, we didn’t even need any extra caffeine to get us jazzed up about creating a special product for this awesome company.
Custom Boxes Now is thrilled to introduce you to our Customer of the Month, UrbanStems.com. Check them out—it might make you want to re-evaluate how you’re going to send flowers to your loved ones this year.
The company’s co-founder, Ajay Kori, started UrbanStems because of his own frustrations over battered, broken, or just plain dead flowers being sent to his long-distance girlfriend (hat tip for sending flowers in the first place, Ajay).
In a recent survey, more than 40 percent of people reported that they feel like they’re judged based on their appearance. 40 percent! Are you one of them?
We all want to look our best, and that means having a smile worth, well, smiling about. But not all of us want the long term commitment that braces or other complicated dental procedures often require. Not to mention, once you’re past your teenage years, you may feel insecure about walking around with a mouth full of metal.
That’s where Six Month Smiles, this month’s Customer of the Month, comes in.
One of the best ways to make sure your customers have everything they need? Offer them subscription boxes, the hot gift idea of the year (that keeps on giving throughout the year). Not sure where to start? Don’t worry…in this post, we’re offering you some of our favorite subscription box ideas!
A Date in A Box
Especially when facing a major holiday, couples can feel as though, no matter what kind of date they plan, it won’t live up to the insane expectations of their partners (eh hem, a big sarcastic shout out to reality TV…no, thank you, really).
Help to alleviate shoppers’ stress by planning an awesome date and delivering it right to their loved one’s door. Why not curate a special date they can do right in their living room! Some of our favorite ideas include:
- recipes with the ingredients included (don’t forget the nice bottle of wine)
- seeds to grow their own herb garden (maybe pots and paint to decorate)
- a list of intimate questions to really get the convo flowing
At Custom Boxes Now, we know what it’s like to start your business from the ground up, and to believe in your idea enough to do anything to keep building it. After all, that was our attitude when we started our company 50 years ago! That’s just one of the reasons we’re so excited to introduce you to our Customer of the Month, Conquest Maps.
Five years ago, when Conquest Maps was starting out, their team would make their own shipment boxes by hand, sitting on the floor wielding cardboard stock, a ruler, and a utility knife.
If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.