If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.
For most small businesses, the holiday season is undeniably one of the most important times of the year. And believe it or not, they really are right around the corner. To make sure the season goes off without a hitch, you need to start planning how you’re going to ship gifts and products to your customers now. To help take some of the pressure off, we’ve gathered some of our best small business shipping tips below. Take advice from a top box printing company, and learn how to make sure your products arrive in style and on time.
How You Can Save
You already know that packaging your products in custom designed boxes is a wonderful way to make the unwrapping experience even more special for your customers. But sometimes, those extra graphics can cost a bit more. To cut costs in other ways, look at the size of your boxes as compared to the size of your products. Are you paying for extra protective padding and layers that you don’t really need? Are you shipping a small necklace the same box that you ship your larger products out in? Reevaluate the size of your boxes, and consider ordering several different dimension options. Plus, making sure your products fits snugly inside your box and that they don’t have a lot of extra room to slide around minimizes the chances of something breaking.
Whether you’re looking to de-clutter your home or are in desperate need of more space in your shoebox Manhattan apartment, wouldn’t it be great if you could just hang your TV and stereo components right on your walls?! Well, thanks to the space-saving geniuses at HIDEitMounts.com, Custom Boxes Now’s Customer of the Month, you can!
Of course, wall mounts aren’t just great for design purposes. They can also help to gather and hide wires so you can prevent potential falls, keep your children safe, and make sure that your four-legged-friends are protected. We especially love that HIDEitMounts.com sends you all the necessary screws and anchors along with your wall mount, saving you the headache of a confusing trip to the hardware store.
If you’ve got a Pinterest account, more than one follower on Instagram or a savvy teen who keeps getting gorgeous monthly packages in the mail, no doubt you’ve heard of subscription boxes—and you’re probably not going to be surprised to learn just how lucrative these specialized mailing services can be.
The subscription box business model has become the darling of entrepreneurs in the past few years, especially since they might mean that business owners won’t have to pay sky-high rents on brick-and-mortar shops. This relatively new way of doing business can result in substantially lower overhead and a potentially much larger profit margin than more traditional business models have. Maybe you’ve even considered starting a subscription box business for your home business or your existing company. It may seem like all fun and games (not to mention “likes” and “retweets”), but there are many things to keep in mind before starting your own subscription-based business. Let’s talk about some of the different aspects of subscription services, including what items work best and the importance of the actual custom boxes the products arrive in.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
Do you feel like you’re always running to the store every other day to refill your stock of frequently used items? For those little everyday necessities, many companies have combined fabulous packaging with ways to save their customers time—and of course, turn them on to new products—through the creation of subscription boxes. Whether customers are looking for razors, toilet paper, underwear or makeup, the subscription box trend streamlines shopping and keeps customers renewing their services. Here, we’re taking a look at some of the coolest subscription box business ideas we’ve come across.
Let’s face it: you’re not going to get the closest shave with that razor you’ve been using for a month. Harry’s razors are gaining rapid popularity for their low cost and impeccable products (you can even have your initials engraved into the handle). Their subscription box service automatically sends refills based on how often you shave, lets you pick out your preferred products (instead of taking whatever comes with the deal) and gives you the option to choose your desired color of razor. They also make perfect presents for tough-to-shop-for dads or boyfriends. Their minimalist shipping boxes arrive with a simple, blue-green H, and best of all, their shipping is free.
If you own a clothing store, you probably already know that people will select the clothing brand that most closely fits with their own lifestyle. They buy from you because they identify with your brand, respect what you have to say and feel that they can express themselves the most authentically when wearing your pieces. In a store, the way you display your items and the specific outfits you choose to put on mannequins can make your aesthetic clear—but how do you translate that same experience to your shipping boxes? It’s easy: by making custom shipping boxes for apparel that are just as unique and on-brand as the clothes themselves. Read on to scoop up some new ideas.
Roll It Up
Cairo-based clothing company Don & Brook came up with one of our favorite shipping ideas—they decided to roll up their t-shirts and blouses, and ship them in tube containers. Not only is this a great way to prevent wrinkles, but the tube is also a lot less cumbersome than those giant, square-shaped boxes that are just way too bulky for the product inside. Plus, the brand’s black and white zigzagged logo, which is wrapped around the tube, is sure to catch everyone’s eyes, making this innovative packaging design a branding dream.
In the intense world of Silicon Valley Startups, the smallest detail can mean the difference between being on top and losing out to a competitor. The most successful startup businesses — and established companies — understand that how they package their goods directly represents the amount of pride they take in their business (at least in the eyes of customers). And customers do know it, too: countless studies and focus group results have shown that custom printed boxes can boost new sales and help keep clients coming back.
In order to compete with the online retail giant Amazon, innovator Marc Lore founded Jet, an e-commerce site which aims to offer prices that are 10-15% lower than Amazon’s on a variety of goods. From the beginning, Jet has focused on building its brand — including its custom box printing. Lore understands the reality of his situation: that getting consumers to switch from a trusted and known e-retailer like Amazon (even to a company like Jet, that is more efficient and cheaper) takes time and a great attention to detail. Jet’s packaging utilizes their company logo and coloring, and their name is printed across all sides of their boxes (as opposed to Amazon, which uses brown shipping boxes and much more minimal branding). Their boxes are also featured heavily on their social media accounts, where they retweet/repost photographs of their customers creating “houses” and toys out of them with their children. Smart move.
No matter the industry or the product, from tee shirts to fly fishing gear to flowers, monthly, weekly, or seasonal subscription boxes are all the rage. But if you’re sending out snacks, jams, cheeses, or pretty much anything else food-related, you know you face more challenging design and shipping issues. Keeping on brand (and cute!) while dealing with the practicalities of shipping perishable items isn’t always easy. Not to worry — we’ve got you covered on how to make your customized packaging as delectable as the treats inside.
At Custom Boxes Now, we are dedicated to creating quality packaging that fits with your brand, personality or, in the case of our Client of the Month, your team spirit! We are especially honored to announce our collaboration with the official team store for the NBA Cleveland Cavaliers at CavaliersTeamShop.com.
One of the things we really appreciate about the Cavaliers Team Shop is their commitment to offer a wide variety of merchandise and sizes of the latest and greatest Cavs gear. They offer Big & Tall sizing options for men, ladies fitted t-shirts and jerseys and, for your littlest Cavs fan, infant, newborn and toddler options. And did we mention they even have a water bowl for your furry friends?