If you’ve got a Pinterest account, more than one follower on Instagram or a savvy teen who keeps getting gorgeous monthly packages in the mail, no doubt you’ve heard of subscription boxes—and you’re probably not going to be surprised to learn just how lucrative these specialized mailing services can be.
The subscription box business model has become the darling of entrepreneurs in the past few years, especially since they might mean that business owners won’t have to pay sky-high rents on brick-and-mortar shops. This relatively new way of doing business can result in substantially lower overhead and a potentially much larger profit margin than more traditional business models have. Maybe you’ve even considered starting a subscription box business for your home business or your existing company. It may seem like all fun and games (not to mention “likes” and “retweets”), but there are many things to keep in mind before starting your own subscription-based business. Let’s talk about some of the different aspects of subscription services, including what items work best and the importance of the actual custom boxes the products arrive in.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
Do you feel like you’re always running to the store every other day to refill your stock of frequently used items? For those little everyday necessities, many companies have combined fabulous packaging with ways to save their customers time—and of course, turn them on to new products—through the creation of subscription boxes. Whether customers are looking for razors, toilet paper, underwear or makeup, the subscription box trend streamlines shopping and keeps customers renewing their services. Here, we’re taking a look at some of the coolest subscription box business ideas we’ve come across.
Let’s face it: you’re not going to get the closest shave with that razor you’ve been using for a month. Harry’s razors are gaining rapid popularity for their low cost and impeccable products (you can even have your initials engraved into the handle). Their subscription box service automatically sends refills based on how often you shave, lets you pick out your preferred products (instead of taking whatever comes with the deal) and gives you the option to choose your desired color of razor. They also make perfect presents for tough-to-shop-for dads or boyfriends. Their minimalist shipping boxes arrive with a simple, blue-green H, and best of all, their shipping is free.
If you own a clothing store, you probably already know that people will select the clothing brand that most closely fits with their own lifestyle. They buy from you because they identify with your brand, respect what you have to say and feel that they can express themselves the most authentically when wearing your pieces. In a store, the way you display your items and the specific outfits you choose to put on mannequins can make your aesthetic clear—but how do you translate that same experience to your shipping boxes? It’s easy: by making custom shipping boxes for apparel that are just as unique and on-brand as the clothes themselves. Read on to scoop up some new ideas.
Roll It Up
Cairo-based clothing company Don & Brook came up with one of our favorite shipping ideas—they decided to roll up their t-shirts and blouses, and ship them in tube containers. Not only is this a great way to prevent wrinkles, but the tube is also a lot less cumbersome than those giant, square-shaped boxes that are just way too bulky for the product inside. Plus, the brand’s black and white zigzagged logo, which is wrapped around the tube, is sure to catch everyone’s eyes, making this innovative packaging design a branding dream.
In the intense world of Silicon Valley Startups, the smallest detail can mean the difference between being on top and losing out to a competitor. The most successful startup businesses — and established companies — understand that how they package their goods directly represents the amount of pride they take in their business (at least in the eyes of customers). And customers do know it, too: countless studies and focus group results have shown that custom printed boxes can boost new sales and help keep clients coming back.
In order to compete with the online retail giant Amazon, innovator Marc Lore founded Jet, an e-commerce site which aims to offer prices that are 10-15% lower than Amazon’s on a variety of goods. From the beginning, Jet has focused on building its brand — including its custom box printing. Lore understands the reality of his situation: that getting consumers to switch from a trusted and known e-retailer like Amazon (even to a company like Jet, that is more efficient and cheaper) takes time and a great attention to detail. Jet’s packaging utilizes their company logo and coloring, and their name is printed across all sides of their boxes (as opposed to Amazon, which uses brown shipping boxes and much more minimal branding). Their boxes are also featured heavily on their social media accounts, where they retweet/repost photographs of their customers creating “houses” and toys out of them with their children. Smart move.
No matter the industry or the product, from tee shirts to fly fishing gear to flowers, monthly, weekly, or seasonal subscription boxes are all the rage. But if you’re sending out snacks, jams, cheeses, or pretty much anything else food-related, you know you face more challenging design and shipping issues. Keeping on brand (and cute!) while dealing with the practicalities of shipping perishable items isn’t always easy. Not to worry — we’ve got you covered on how to make your customized packaging as delectable as the treats inside.
At Custom Boxes Now, we are dedicated to creating quality packaging that fits with your brand, personality or, in the case of our Client of the Month, your team spirit! We are especially honored to announce our collaboration with the official team store for the NBA Cleveland Cavaliers at CavaliersTeamShop.com.
One of the things we really appreciate about the Cavaliers Team Shop is their commitment to offer a wide variety of merchandise and sizes of the latest and greatest Cavs gear. They offer Big & Tall sizing options for men, ladies fitted t-shirts and jerseys and, for your littlest Cavs fan, infant, newborn and toddler options. And did we mention they even have a water bowl for your furry friends?
Whether you’re a pet owner, interested in animal welfare or just curious about the latest pet-related technology, chances are you’ve heard of the Permanent Microchip, an implant used to track and protect animals. This month, Great Northern and Custom Boxes Now are especially thrilled to feature our “Client of the Month” for January: Microchip ID Systems.
The company, which manufactures ISO-Certified microchips that are humanely and safely implanted in animals, helps to track down lost pets, monitor the activities of endangered species both in the wild and in research and can even benefit the work of zoologists who are looking to understand the behavioral habits of beloved animals so they can increase their quality of life. They even make a special “EquineChip” for equestrians who need to make sure their horses are in tip-top shape for upcoming races and games. And regardless of the size of the animal (we’re not kidding…they even make products for frogs!), Microchip ID Systems can help keep your four-legged family member safe, by making something that can be inserted into your pet, pain-free. With over 5,000 pet searches to their database every day, they’ve reunited countless animals with their owners.
In the season of giving, how you ship products is just as important as what’s underneath the ribbons and bows! No one wants to spend hours agonizing over the perfect gift for someone, only to have it arrive in pieces due to faulty shipping and packaging. At Custom Boxes Now, we’ve got you — and your gifts — covered. Read on to learn about how our custom product boxes weather even the most difficult of snowstorms and sleigh rides!
Finding the One
Picking out the right box to ship your items in can make a world of difference, which is why we’ve made sure to offer an array of custom product boxes for you to choose from. We offer everything from the basic Regular Slotted Container, which can hold heavy loads and require packing tape to seal; to One Panel Folders, used to ship books and photographs. No matter what you’re wrapping up, we can provide you with the box needed to make sure it arrives safely. We’ve also written a blog post designed to help you figure out which type of box suits your needs. Continue reading
Click on a YouTube channel created by a beauty or fashion social media celebrity, and chances are you’ll soon come across an “Unboxing” video. In essence, these videos show the user opening up a brand new box of goodies that has just arrived in the mail — so if something has smashed or broken in transit, the user is going to broadcast her unhappiness to her subscribers. If you knew your company’s box was going to opened and the products inside would be seen by millions of viewers and countless potential clients, wouldn’t you want to make sure that you’ve put your best foot forward? Read on to learn more about how to create custom packaging boxes that make sure your goods are delivered safely — and in style.
When a client orders something from you, it’s important to keep in mind the anticipation and excitement that goes into opening the package. Even if it’s a monthly subscription box, and even if they know what’s inside, there’s still nothing like the satisfaction of opening something they’ve been looking forward to receiving. The right custom packaging boxes can make the experience even better. Continue reading