You put a lot into your brand. In many ways, it’s like your baby. Every detail, every decision, every word, color and image…you’ve thought about them all. So there’s no way you’re going to drop the ball when it comes to your packaging…right?
It’s perhaps one of the most important (and often overlooked) parts of a business plan – packaging. Your packaging says a lot about you and your brand image. Even if you don’t realize it. And at the end of the day, packaging might make more of a difference than you may think.
According to recent marketing research and studies done on packaging and consumer behavior, 52 percent of online buyers say they are more likely to shop a brand again if their items arrive in premium packaging. And some brands have seen consumer interest increase by as much as 30 percent when it’s obvious to their customer that packaging is a top priority.
Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.
It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!
We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.
How Does Packaging Contribute to Product Identification?
Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?
Another question: Are you using your branding to maximize sales? Because you can, and should be.
How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!
Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.
Finding the perfect box to mail orders in can be more challenging than it may seem. Custom mailer boxes do double duty in the land of shipping. Not only can a custom box be the perfect fit, but the potential these boxes have for customization can also be a branding blockbuster, furthering your presence in the market place, making it an investment that all but pays for itself.
But…What Are Custom Mailer Boxes?
Custom mailer boxes are exactly what they sound like: custom-sized, regular, rigid mailing boxes with hinged lids that can be totally customized (inside and out!) and withstand the shipping process. They’re often meant for packaging small items or a selection of product – think: subscription boxes – but in truth, as the name would imply, these custom boxes can come in all sizes and are intended to be precisely the perfect shape for your exact shipping needs.
With roots that go directly to the heart of European style, Hugh & Crye has built their reputation on classic looks for men. Known for stylish dress shirts that offer a superior fit for their customers, the company was founded in 2009 to satisfy the need for shirts that look as great on your back as they do in the box. We’re excited to introduce you to this month’s Featured Client, Hugh & Crye!
From the board room to weekend brunch, looking sharp and professional has never been more important to men. Even the semi-casual Saturday night cocktail party demands a put-together look that men can feel confident and poised in. That’s why so many men love the shirts and blazers created by Hugh & Crye. Available in 12 unique fits to suit almost every body type, this fashion-forward company has ultimately replaced the poorly fitted off-the-rack department store shirts that so many men find unappealing and grossly unflattering. The company’s exclusive online fitting process factors in both height and body shape, providing men with a perfect fit, every time.
Let’s be honest: few things are as important as coffee. It’s what gets us out of bed in the morning…it’s the perfect excuse to take a break at work…it’s a safe topic of conversation in these politically divided times.
That’s why when Cooper’s Coffee asked us to design boxes for their amazing (and truly eye-opening) products, we jumped at the chance like a jumping coffee bean. We also used it as another reason to immediately go out and get a cup of coffee. (You know…for quality assurance purposes).
Now, we’re thrilled to introduce them as our latest Featured Client!
But as you’ll soon see, we didn’t even need any extra caffeine to get us jazzed up about creating a special product for this awesome company.
Custom Boxes Now is thrilled to introduce you to our Customer of the Month, UrbanStems.com. Check them out—it might make you want to re-evaluate how you’re going to send flowers to your loved ones this year.
The company’s co-founder, Ajay Kori, started UrbanStems because of his own frustrations over battered, broken, or just plain dead flowers being sent to his long-distance girlfriend (hat tip for sending flowers in the first place, Ajay).
One of the best ways to make sure your customers have everything they need? Offer them subscription boxes, the hot gift idea of the year (that keeps on giving throughout the year). Not sure where to start? Don’t worry…in this post, we’re offering you some of our favorite subscription box ideas!
A Date in A Box
Especially when facing a major holiday, couples can feel as though, no matter what kind of date they plan, it won’t live up to the insane expectations of their partners (eh hem, a big sarcastic shout out to reality TV…no, thank you, really).
Help to alleviate shoppers’ stress by planning an awesome date and delivering it right to their loved one’s door. Why not curate a special date they can do right in their living room! Some of our favorite ideas include:
- recipes with the ingredients included (don’t forget the nice bottle of wine)
- seeds to grow their own herb garden (maybe pots and paint to decorate)
- a list of intimate questions to really get the convo flowing
At Custom Boxes Now, we know what it’s like to start your business from the ground up, and to believe in your idea enough to do anything to keep building it. After all, that was our attitude when we started our company 50 years ago! That’s just one of the reasons we’re so excited to introduce you to our Customer of the Month, Conquest Maps.
Five years ago, when Conquest Maps was starting out, their team would make their own shipment boxes by hand, sitting on the floor wielding cardboard stock, a ruler, and a utility knife.
It’s here. The New Year. And you know what that means…new beginnings are a classic time for you to re-evaluate what’s working, what isn’t, and what can be improved.
But we’ve noticed that while companies are quick to consider operating costs, store layout, and even employee performance, they often overlook one of the most important details of running a good business: how their packaging is working to present their products in the best possible light.
To help you make sure your packaging is as hardworking as you are, we’ve compiled this list of some of the most popular packaging trends and ideas for 2017. Make the most of these suggestions to help boost your profits and make your customers smile.