Category Archives: Box Printing

All about custom printed boxes. Learn about different print methods used on corrugated, and see examples printed shipping boxes we have produced for our clients.

A Look Behind the Trend of ‘Unboxing Videos’ and Brand Marketing

If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.

Custom Printed Boxes to Enhance the Unboxing Experience

Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)

But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.

Continue reading

How to Come Up with a Creative Box Design for Your Brand

You already know how tough competition from other brands in your industry can be. You’re constantly looking for ways to stand out, but even then you still feel as though you’re just keeping up with the status quo. Have you considered the impact that packaging can have on your business? And if you already know how important creative box design is to the success of your brand, are you stuck coming up with some truly innovative creative ideas? If you need help creating an awesome package design, it may help to consider the following questions and points with your team.

Creative Box Designs - Branded Boxes

What’s Your Budget?
Of course, this goes without saying – but be sure you’re evaluating the budget for your custom printed boxes accurately, and consider doing a bulk order. Keep in mind, it may cost more initially to make a custom bulk order, but it will probably save you money in the long run.

Continue reading

Small Business Shipping Tips in Time for The Holidays

For most small businesses, the holiday season is undeniably one of the most important times of the year. And believe it or not, they really are right around the corner. To make sure the season goes off without a hitch, you need to start planning how you’re going to ship gifts and products to your customers now. To help take some of the pressure off, we’ve gathered some of our best small business shipping tips below. Take advice from a top box printing company, and learn how to make sure your products arrive in style and on time.

Box Printing - Customized Shipping Boxes

How You Can Save
You already know that packaging your products in custom designed boxes is a wonderful way to make the unwrapping experience even more special for your customers. But sometimes, those extra graphics can cost a bit more. To cut costs in other ways, look at the size of your boxes as compared to the size of your products. Are you paying for extra protective padding and layers that you don’t really need? Are you shipping a small necklace the same box that you ship your larger products out in? Reevaluate the size of your boxes, and consider ordering several different dimension options. Plus, making sure your products fits snugly inside your box and that they don’t have a lot of extra room to slide around minimizes the chances of something breaking.

Continue reading

Encourage Box Reuse with These Reusable Box Ideas

You’ve heard the old adage one person’s trash is another person’s treasure. Why not take the reusability of cardboard boxes into consideration when designing your company’s shipping and packaging boxes? Here, we’re listing some of our favorite ideas for reusable boxes, so that you can reduce your company’s impact on the environment while increasing your relationship with your customers. Go beyond the standard shipping cycle, and make sure your brand stays within your customer’s sight long after delivery.

Love It and List It
One of the easiest reusable box ideas to promote recycling? List ways your customers can reuse your boxes on the interior lid or the outside of your packaging. You can also list facts about the environmental impact of recycling, and let customers know that your boxes are made from recyclable material. Customers respect companies they see trying to reduce their impact on the environment, so look for box printing services that will help you clearly print your recycling ideas on your box.

Please Sign Here
No, we aren’t talking about an interaction with a delivery person! Why not include letter stencils inside your packaging (or print them on the box itself so customers can cut them out) to encourage your clients to make festive hanging signs out of cardboard? Whether a big game day, a holiday, or an awesome surprise party is around the corner, customers can print whatever they want and string the letters together to make a killer sign. They’re extra fun to decorate with paint and stickers, and your customers can show off their examples of reusable boxes on social media – just be sure to create a fun hashtag for the signs!

Reusing Shipping Boxes - Minted

Our customer, Minted, took box re-use to the next level! Printing the work of their artists on the interior of their shipping boxes made for fun and games (and pictures and contests).

Continue reading

How to Boost Product Sales This Holiday Season

It’s never too early to start planning for the holiday season. That certainly includes coming up with ways to increase sales and improve your brand identity as the year comes to a close!

The National Retail Federation released a recent report stating that holiday sales and revenue can account for anywhere between 20-40% of annual sales. So, how can you prepare for this incredibly important time of year, which can sometimes mean the difference between staying open for another season and having to close up shop?

Cardboard Custom Packaging

In this post, we’re going to discuss methods to increase holiday sales, including sprucing up your company’s website, wowing your customers with creative box ideas, and more.

Continue reading

The Best Colors for Product Packaging

If you’re designing your custom cardboard packaging, you’ve probably already wondered if there’s such thing as “best colors for product packaging.” Should you use your brand’s colors, even if you’re unsure about their effectiveness? If so, which color should be the most prominent? Or should you go with entirely new colors that may be more influential and recognizable to consumers, but could confuse your established market? Should you always keep subscription boxes‘ colors consistent, or is it better to rotate them throughout the year to keep customers guessing?

Color Printed Shipping Boxes
Studies show that branding colors can increase recognition in consumers by up to 90%. We understand that when it comes to the psychology of colors, you may have a lot of questions. In this post, we’ll explore the psychology behind different color options, to help you to make the best first impression possible.
Continue reading

Minimalist Product Packaging: Harnessing the Power of Simplicity

With more ways to reach potential clients than ever before, consumers are constantly bombarded with in-your-face, ultra-aggressive marketing tactics. “Overwhelmed” describes the experience of most consumers in the Internet age.

With the influx of excess, sometimes the best way to stand apart from the crowd is to create minimalist product packaging. Give your customers a break, and let the integrity of your products do the talking. Here, we’re giving you some of our favorite ideas for minimalist packaging.

Printed Box Clean Design
Continue reading

Passé to Vogue: When to Redesign Your Product Packaging

Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.

Package Redesign

A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
Continue reading

Ship, Ship, Hooray! The Best In Creative Shipping Box Ideas

When a customer places an order with your company, think of it as just the beginning. It’s an opportunity. There’s no doubt that how you deliver your product requires the same, if not more, detail and care that goes into the creation and production of it. Especially in today’s day and age, with the influence of social media, where shoppers proudly display the packaging of what they’ve purchased on Facebook, Snapchat, Instagram and more, creative shipping box ideas are on display now more than ever. We’ve collected some of our best tips on how to make your shipping boxes stand out, in person and in photographs.

Custom Shipping Box

TIP #1: Make It Useful — And Easy To Carry!
Tons of flower companies have realized that while shipping flowers and small plants can be a challenge, it’s equally as precarious for customers to find the right vase or transportation carrying case once they arrive at their destination. We love the innovation of shipping boxes that actually double as “flower pots,” complete with folding instructions, and in some cases, even handles that make moving them a snap. We’ve even seen some boxes that can be assembled to hang from a ceiling—giving a whole new meaning to the term “air plants.”
Continue reading

Show Your Inner Beauty: 3 Ways To Brand The Interior of Your Shipping Boxes

When it comes to customizing your packaging, it’s what’s inside that counts—and we’re not just talking about your products. Sometimes, people are so focused on the design of the exterior of their boxes, they overlook the huge opportunity that the interior can offer. Missing the possibility to unexpectedly wow your customers throughout their entire unwrapping experience, all the way from the outside in, can cause otherwise fabulous packaging to end in a bit of a lackluster experience. Double your product’s impact by checking out our tips on how to make the inside of your branded shipping boxes really shine.

Boxes with Printing Inside

#1: Go Bold
With the trend of unboxing videos, Instagram photos and tweets on the rise, the inside of your custom branded shipping boxes could potentially be seen by a lot more than just the person you shipped your products to. Act accordingly.
Continue reading