Monthly Archives: May 2018

How Does Packaging Contribute to Product Identification?

Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?

Another question: Are you using your branding to maximize sales? Because you can, and should be.

How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!

Branded Boxes and Packaging

Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.

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Featured Customer: Toby’s Estate Coffee

Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.

Toby's Estate

It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!

We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.

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