It’s here. The New Year. And you know what that means…new beginnings are a classic time for you to re-evaluate what’s working, what isn’t, and what can be improved.
But we’ve noticed that while companies are quick to consider operating costs, store layout, and even employee performance, they often overlook one of the most important details of running a good business: how their packaging is working to present their products in the best possible light.
To help you make sure your packaging is as hardworking as you are, we’ve compiled this list of some of the most popular packaging trends and ideas for 2017. Make the most of these suggestions to help boost your profits and make your customers smile.
For most small businesses, shipping their products effectively and efficiently is a major concern. To help take some of the pressure off, we’ve gathered some of our best small business shipping tips below. Take advice from a top box printing company, and learn how to make sure your products arrive in style and on time.
How You Can Save
You already know that packaging your products in custom designed boxes is a wonderful way to make the unwrapping experience even more special for your customers. But sometimes, those extra graphics can cost a bit more. To cut costs in other ways, look at the size of your boxes as compared to the size of your products. Are you paying for extra protective padding and layers that you don’t really need? Are you shipping a small necklace the same box that you ship your larger products out in? Reevaluate the size of your boxes, and consider ordering several different dimension options. Plus, making sure your products fits snugly inside your box and that they don’t have a lot of extra room to slide around minimizes the chances of something breaking.
As you finalize your box design and are getting ready to print your custom boxes, you may have questions about which process will work best for you. First, you’ll need to decide between litho printing and direct printing. Though both processes use the latest technology to create crisp prints, the method you choose will ultimately depend on your specific needs. In this post, we’ll explain the difference between direct and litho printing methods.
If you need a more basic, less expensive, and perhaps faster printing process, then you may want to consider direct printing. The process is just as the name would imply: here, the colored ink is stamped “directly” onto your corrugated box through the use of a printing plate. Depending on the number of different colors used in your design, it may need to make a second pass through the machine. The direct printing process uses flexographic, or “flexo”, technology, and is ideal for clients that have settled on a design and would like to keep their custom printing plates for a longer period of time. It can also be more economical than litho printing, saving you money as you get your business off the ground or work to get out of the red. If the graphics on your box are more minimalist in nature, this may be the process for you.