Since we started this blog, we’ve written countless posts advising you on how to make a lasting good impression on your customers through the use of innovative and gorgeous custom boxes. Now, we want to offer you the same trusted advice on another crucial part of your packaging: how your product looks on store shelves.
If you have products that require packaging for in-store purchases, your casing and packaging is the perfect opportunity to swiftly and creatively tell the story of your brand. Since a study in Business Insider shows that first impressions are made in 7 seconds, your packaging needs to accomplish a lot in a short amount of time to make sure customers leave with your product in their shopping carts.
If you have a teenager at home, or if you’re simply really into the wormhole known as YouTube, chances are you’ve run across unboxing Videos. Incredibly popular across all age and product ranges, these videos consist of popular “vloggers” showing their followers the arrival and packaging of a coveted product, and unwrapping it for their viewers. It’s a way to recreate the excitement of making a purchase for everyone watching.
Enhance the unboxing experience for your customers with custom printed shipping boxes (Image from www.kotaku.com)
But unboxing videos are far from just a passing fad. According to CNN, the number of YouTube videos with “unboxing” in the video title has increased by 871%. So how can you harness that power for your own products? Here, we’ll show you how to tap into the market through the use of custom print boxes, and discuss how you can harness the power of unboxing videos for brand awareness.
Swimsuit season may be over, but that doesn’t mean we don’t still have to watch our weight…at least, when it comes to our boxes and packaging!
Are you looking for more lightweight cardboard packaging, but aren’t sure if a lighter option will still properly protect your products during the shipping process?
Are you tired of shipping your durable, smaller products in packages that look like they’re ready for armed combat?
We hear this a lot, so we thought now would be a great time to talk about chipboard boxes and start the conversation on how this lighter option can not only protect whatever you’re shipping, but can also be used to create gorgeous packaging.