Monthly Archives: January 2015

Top Questions to Ask Your Custom Corrugated Box Supplier

If you ship your products in custom corrugated boxes, it’s important to know that you’re working with a high-quality and reputable supplier. But how do you know whether your supplier is up to your standard of quality? Asking the following types of questions is a good place to start:

  1. Customer Service Expectations
    Make sure to ask your custom box supplier what kind of customer service you can expect before making a deal. Will they be there to give you tracking information for an existing order? Do they offer live chat for your convenience? The answers to these questions will help you determine whether this is the right company for your needs and will also give you a realistic view of what to expect while working with them.
  2. Length of Lead Time
    You will need to ask your supplier how long their lead time is in order to determine the cutoff date for your team to place a packaging order in time for your shipping deadlines, and whether that timeframe will work for the kinds of projects you tend to complete.
  3. Meeting the Deadline
    Before you go any further, it’s important to consider your typical deadline and ask your supplier if they can meet it. Getting a price commitment in writing early on will make things smoother down the line. Companies that boast a 99% deadline meeting rate (or higher) are your best bet.
  4. Price Quote
    Can they give you a free and no-obligation price quote? A reputable supplier will make it easy to contact them and get a free quote for custom boxes or freight shipping, whether it’s over the phone or online.
  5. Range of Products
    Do they just offer plain boxes or boxes with one-color direct printing, or do they also offer boxes with two-color printing, versatile art and logo design capabilities, and a wide range of high-end printing services? Your suppliers’ capabilities should be sufficient to serve your needs now and into the future.
    Custom Printed Boxes
  6. Regarding Guarantees
    Always ask whether your packaging company offers a guarantee and what it entails. This will let you know how firmly they stand behind their products and services.
  7. Technical Features
    Does your supplier offer special features, like an online box configuration tool, that makes it easier to order your customized shipping boxes and receive them as quickly as the next day? How big is their manufacturing plant, and how large and well-equipped is their design staff? These technical questions will really help you figure out which supplier is on the cutting edge.
  8. Years in Business
    You definitely want to ask how long the supplier has been in business before trusting them with packaging your products. Have they been in business for 50 years, or five years? Their depth of skill, understanding, and reputation will often depend on the answer.

The custom corrugated boxes you ship your products in can serve as the face of your brand to everyone who sees the package in transit, especially those on the opening side. So, is your supplier up to your standards?

Corrugated Gingerbread House Competition

For some holiday fun this year, Custom Boxes Now and Creative Displays Now sent out gingerbread house kits to some of their customers. The kits had a corrugated house structure (props to our amazing structural designers), assembly instructions, and some candy treats to get the decoration started.

We were impressed by the creativity and detail that resulted. Check out some of the amazing creations!

Amy_Gladden_St_Jude_1a

Anders_Korsgren_Questar_1a

Andi_Sirek_Metro_Hardwoods_1a

Andrew_Bourne_Digi-Key_1a

Art_Ives_Dedicated_Networks_1

Brad_Zimmer_Travel_Tags_1b

Britteny_Bratschi_St_Jude_1a

Chris_Nelson_Foam_Industries_1c

Denise_Herman_St_Jude_1a

Donny_Green_Barn_Garden_Center_1a

Greg_Bleck_Vexilar_1

Jane_M_Kurt_Mfg_1a

Jessica_Tatge_R-D_Systems_1d

Kelsey_Baker_1

Lelei_Canham_Green_Bay_Packaging_1a

Lelei_Canham_Green_Bay_Packaging_1c

Lelei_Canham_Green_Bay_Packaging_1d

Michelle_Hall_Veritiv_Unisource_1a

Oleg_Arsen_H_1b

Rachel_Knutson_1b

Shannon_Lindhaus_USA_1b

Ted_Kolberg_Vertiv_Unisource_1

Teri_Whittlef_Marketing_Architects_1

Wendy_Kocon_Mello_Smello_1b

Wendy_Trestman_Western_Container_1b

Using the Right Size Custom Box for Your Products

There is no such thing as a one-size-fits-all custom printed box, and yet for some reason many companies are still ordering their shipping packages as if this were the case. The fact of the matter is that using the wrong size or type of box to ship your products can lead to cost inefficiencies and a reduced return on investment. So, are you using the “right size” printed box for your shipped products? After reading the following post and considering the facts, you may very well decide that your packaging scheme could use some serious readjusting.

It’s all about the Right Size
Shipping costs are going up as a result of policy changes at FedEx, UPS, and USPS and simple inflation. For this reason, companies that ship their products to customers should be carefully considering whether they’re using boxes that are appropriate for the size and weight of their goods. If you’re just shipping tee-shirts, for example, you may be better off opting for plastic or paper mailers. If you’re shipping delicate or heavy items, on the other hand, a sturdy corrugated box will be best.
Custom Printed Box

Board Weight Matters Too
If you use boards in your packaging, you may be inadvertently increasing your shipping costs with an unnecessarily thick board. So, can you reduce your board thickness from a C-flute to a B-flute? If you can switch to a thinner board, you will reduce your shipping weight and reduce the amount of space needed to store your boxes.

Don’t Be Fooled by “Free” Boxes
Some companies have attempted to save money with used packaging that at first seems beneficial because it is eco-friendly and, more importantly, free. If it isn’t the right size, though, it’s not going to save you money or do anyone any good. Using a box that’s just a little too big will require more packing material, for example, which will increase the weight (and cost) and defeat the purpose of cutting back on waste.

No Such Thing as One-Size-Fits-All
While the flat-rate boxes at the United States Postal Service may seem like a good deal, they are actually often not so cost-efficient when you consider the facts. If all of your products weigh a lot, it might be a good way for you to go. But the breakdown of cost inevitably increases as the weight of the product being shipped decreases, so it’s not usually worth it.

Every situation is different. What may be the perfect custom printed box solution for one company or product could also be a horribly inappropriate box for another company or product. It’s most important to carefully consider the size and weight of your products, and remember that there’s no such thing as a one-size-fits-all or “free” shipping box that will properly suit your needs at a low cost. Once you get an idea of the perfect size and type of box for your products’ unique weight and dimensions, you’ll be better prepared to take your shipping scheme to the next level. Are you ready to choose the “right size” shipping boxes for your products?

What is the Difference between Cardboard and Corrugated Shipping Boxes?

When ordering custom made shipping boxes to transport products to customers, many businesses initially assume that all boxes are merely made of cardboard. And if they have heard of corrugated, business owners might think there is no real difference between a cardboard and a corrugated shipping box. In fact, many people just assume that the terms “cardboard” and “corrugated” can be used interchangeably. Those in the packaging industry, however, likely think of corrugated first when they think of shipping packages. If you’re confused with all this terminology, you’re not alone, but the difference is actually quite important. Keep reading to learn more about the difference between these two materials and decide which is right for your shipping needs.

Why the Cardboard/Corrugated Difference Matters
So, for a business owner or manager, does the difference between cardboard and corrugated shipping materials really matter? Considering that these are two different materials, and not the same thing as many people believe, it clearly does matter. When choosing the right materials to ship your products in, you need to know what kind of packaging you’re actually getting. Otherwise you may not be representing your brand as well as you think you are.

What Makes a Cardboard Box?
When it comes down to it, the term “cardboard” can be used to describe any type of board made from heavy paper-pulp. This could apply to the material used to make greeting cards or playing cards, for example. It could also apply to the thin chipboard that is used to manufacture cereal boxes. While corrugated materials may include some cardboard in them, it’s important to know that these terms cannot be used interchangeably.

What’s the Difference with a Corrugated Box?
The term “corrugated” refers to a specific type of material that is actually composed of three different sheets of container board, which are basically like thick paperboard. The two sheets on the outside are flat liners and the sheet in the middle has a rippled shape. A corrugated fiberboard sheet is created by gluing these three sheets together with a thick, starchy glue that is commonly used in the packaging industry.

Corrugated vs Cardboard

When formed into boxes, corrugated sheets are ideal for shipping because they can easily be printed on, they are very strong and durable, and they are widely recycled. Corrugated boxes are used for everything from shipping to product displays, and although they start out brown they can be quickly be transformed with a wide variety of colors, designs, text, and graphics printed directly on the material.

While the differences may seem insignificant at first, it should now be easy to see that cardboard is better left for the cards and cereal boxes. Corrugated, on the other hand, is the material of choice for shipping boxes. It isn’t an overly complicated definition, but an important one to remember when it comes time to order custom made shipping boxes. Just don’t ever think a simple cardboard box is enough to ship your precious products in. For such an important task, you must always remember to turn to corrugated.

How Warner Music Group Used Boxes to Promote a Country Music Artist

The possibilities for corrugated boxes and other types of packaging are virtually unlimited thanks to the modern design and manufacturing capabilities available today. Packaging can do much more than merely provide basic information about and safeguard a product for sale until the consumer is ready to purchase and use it. Packaging can be part of the consumer experience, such as with the carefully designed packaging Apple uses for its iPhones. Packaging can also be used to cross-promote.

Printed Promo Box for Blake Shelton

Take a recent promotion from Warner Music Group, for example, that promoted Blake Shelton’s music as well as the recent Country Music Association Awards which aired on November 5, 2014. This marketing campaign is proof that boxes can do much more than simply hold an item.

Warner Music Group’s Cross-Promo Packaging
The recent Country Music Association Awards ceremony, hosted by Blake Shelton, was an important event that needed promotion to increase viewership. Warner Music Group used specially designed boxes to promote Blake Shelton and spread the word about the then-upcoming CMA Awards. Items like the Blake Shelton CMA Past, Present & Future Promo CD Box make a statement about the artist, the event, and Warner Music Group’s brand, all while enhancing the customer experience.

Types of Boxes to Choose From for Your Next Promo Campaign
There are many types of corrugated boxes with high-end printing that retailers can use to grab their customers’ attention with visually stunning graphics and carefully crafted marketing messages. Here are a few of the options you may want to consider to serve dual purposes with your packaging, just as Warner Music Group did with Blake Shelton CMA boxes.

  • Four Color Process Printed Mailer Boxes – These are perfect for online retailers looking to leave a lasting impression on customers and inform them about upcoming promotions without ever having them in your physical retail space.
  • Four Color Process Print, Laminated on C-Series Box – The C-Series box offers all the benefits of a four color process printed box with a convenient and attractive outside packaging design.
  • Four Color Process Print, Laminated on C-Series Tuck Box – If you want to make sure your products stay well “tucked in” as you ship, store, sell, and cross-promote, the C-Series Tuck Box may be your best bet.
  • Four Color Process Print, Laminated on RSC Box – This specialty printed box is ideal for cross promotions with a striking, durable design and wide range of stylistic possibilities.
  • Four Color Printed Specialty Die Cut Boxes – If you’re looking for a printed retail box that can be used to cross-promote while giving customers a sneak peak at what’s inside, this is the box for you.

What Retailers Can Learn from Warner’s CMA Packaging?
There are many things retailers can take away from this promotional campaign, starting with the importance of thinking about the future and taking advantage of seasonal opportunities. Retailers can also take away a lesson about the importance of cross-promotion. Even small businesses can use their product packaging to serve a dual purpose, such as announcing upcoming sales, special events, or new products.

Custom Wine Boxes Making a Big Splash with Consumers

More and more we’re seeing small and large vintners alike offering custom boxes designed for the unique shape of their products. Whether shipping straight to customers’ doors, enhancing the in-store shopping process, or beautifying the presentation of wine bottle in a tasting room, custom wine boxes serve many purposes. This is part of a larger movement towards more creative and oftentimes sustainable packaging, which is found in many retail industries today. Keep reading to learn more about how custom wine boxes are making a big splash with vintners and their customers.

Wine Shipping Box

Potential Purposes of Custom Wine Boxes
Vintners may supply their tasting room with boxes that hold up to 12 bottles so customers can walk away knowing their purchase is safe and organized. Supermarkets and bottle shops also often provide this type of box, as well as various other packaging materials, for customers making large wine purchases in their stores. Many wine makers also offer customers unique gift boxes so they can present a bottle of wine to a friend, loved one, or business associate in style. Custom wine boxes are designed in different shapes to accommodate the variations in bottle size and design, as wine bottles may be sold in bocksbeutel, Bordeaux, and burgundy bottles, which differ in height and diameter. The un-wrapping experience can truly create a more ceremonious atmosphere whether opening a gift, receiving a package in the mail, or digging into a delicious bottle of wine you bought yourself as a treat.

The Possibilities of a Custom Wine Box
Wine boxes are available in all sorts of custom shapes and sizes, so whatever shape your wine bottles are you can create the perfect vessel to ship and present them in. Custom box manufacturers offer various possibilities for color and tone as well, with the Pantone Matching System printing process. Custom wine boxes are also typically available in premium stock, card stock, cover card stock, and corrugated stock, so you can find the right combination of size, color, and thickness depending on your needs, goals, and budget. Vintners may also incorporate custom graphic design and gloss or matte lamination into their wine boxes.

How to Order Wine Boxes to Suit Your Needs
Whether you are a wine maker or you sell wine in a grocery store, tasting room, bottle shop, or online, you can enhance the customer experience by offering beautiful, durable, and creatively designed boxes to your customers. Just make sure you know what kind of boxes you need, what your goals are, and how many boxes you require. First, make sure to consider the shape and size you require for the bottle you sell. Then think about the colors and designs that will make your product stand out and create a positive brand experience for customers. You’ll want to be sure to consider what kind of cardboard will best suit your needs, goals, and budget, and how many boxes you’ll need to serve your purpose. You may want to also determine what other packing materials you’ll need. Then you can place your order for custom boxes knowing your customers are going to be happy.