Monthly Archives: October 2014

Creative Holiday Packaging Ideas to Set Your Products Apart

If you’re trying to come up with creative packaging ideas for the holidays, time is running out to devise the perfect design. With a high-end printing service, the possibilities are virtually limitless, so there’s really no reason to let this opportunity pass you by. Whether you package your products in printed mailer boxes, basic cardboard boxes, laminated boxes, die cut boxes or any type of retail box, you have the opportunity to create a personal experience with your customers. Opening a box containing a highly anticipated item can be a memorable moment if you put a little bit of thought into the package.

Printed Boxes - Printed Packaging

Here are a few creative ideas if you’re looking for some last-minute holiday inspiration:

Mailers with a Greeting
If you do business online and send packages to customers in printed mailer boxes, you have the opportunity to greet customers with a special holiday salutation before they even open up the box. The message doesn’t have to be long and the decoration doesn’t have to be complicated. A little bit of holly, falling snow, candy-cane striping, Christmas lights or twinkling stars can go a long way during the winter holidays. Letting your customers know you’re sending them good cheer during the holiday season is a great way to make them feel appreciated and keep them coming back for more, too.

Mimic Gift Wrapping
One of the most novel ways to package your products for the holidays is to mimic the experience of unwrapping a gift with the box. Even if your products aren’t the kind of thing someone would give as a gift, you can make the unpackaging experience more delightful this time of year by reminding consumers what it feels like to open a present from a loved one. You may even convince a customer to come back for more – enticing them to order additional products as gifts for their friends and families.

Showcase Your Product

If you are offering special products with a holiday theme or selling something that screams “holidays,” consider showing it off with a die cut box that exposes one view of the product through either an open window or one with transparent plastic. Either let the product speak for itself, or embellish the cardboard section of the box with simple decorations and holiday colors such as red and green, blue and silver or shimmering gold. Opening a pretty package is fun any time of the year, and doing so during the holidays is even more exciting.

Holiday Packaging on a Budget
There are plenty of more affordable creative packaging ideas for the holidays, too. If you can only afford one-color printing, choose red or green. If you can afford to add a basic design to your packages for the season, choose something that represents the feeling of the holidays. Don’t want to mix up your branding image by changing colors or images on your boxes? Printing a simple postcard-sized holiday note to slip inside your package before shipping is an additional way to spread some good will and cheer.

Don’t waste another day; get ready for the holidays with custom product packaging today!

How to Start Innovating Your Product Packaging Today

The ability to come up with innovative product packaging ideas can make or break a business these days. The way you package your products largely influences people’s first impression of your company, and ultimately how many products you sell. You could have the most useful and high-quality product in the world, but if it isn’t packaged in an attractive and inventive container, there is a much lower chance that customers will notice it. If you’re trying to create a positive brand identity and attract more customers to your products, you will need to come up with an innovative packaging idea that makes your merchandise stand out in the crowd. Here are a few directions you might take in this quest:

Dual-Purpose Packaging
Customers love when a package has more than one purpose. Think outside the box – pun intended – and see what creative bonus you can give your end users. One popcorn maker designed an origami package that folds into a bowl, for example. Similarly, a winemaker designed an outer package that opens to become two glasses and a company that makes individual packages of spreadable butter designed a package with a lid that becomes a knife to spread the butter with.

Minimal Design
Many companies are taking a different route and choosing to stick with a more minimalist approach that departs from the typical attempts to catch a customer’s eye. Using bright colors and other tricks, there is a lot you can do with clean lines, shadows, bold text, basic colors and simple embellishments. This approach can help your product stand out in the crowd as the most elegant, classy and pure.
Printed Cardboard Packaging

An added bonus to this trick is that while you may pay up front for the design aspect of this packaging, once you have the design developed, your actual per-packaging cost may be less than a traditional big box that might take more materials to execute. Design elements can simply be used over and over.

Play with Shapes
Packages with unusual, out-of-the-box shapes are among the most fun to open, so try to come up with a shape that defies the typical square or rectangle box. Don’t choose a shape that is unnecessarily large or difficult to display on store shelves, though. Doing so could cause problems for your vendors who would like to carry your product but are concerned about how to manage and account for the shelf-space your it may require.

Themed Packaging
There are many ways to design a product’s packaging around a theme. One organic winemaker wraps their bottles in organic paper that depicts vines in each natural growth stage, from the leaf to the resulting vino. Or there’s the orange juice company that makes juice boxes in the shape of orange slices that fit together into a fruitlike sphere. Clever marketing and packaging could make all the difference.

These are just a few of the directions you can take. With so many innovative product packaging possibilities, you should never go back to the plain, brown box again.

7 Ways to Improve Your Customer Retention through Relationship Marketing

Have you been trying to improve customer retention through relationship marketing with less than impressive results? Everyone knows you can’t sustain a business if you can’t retain customers, but building relationships with customers is much more complicated than attracting them in the first place. Here are seven ways you can start building relationships with customers today:

  1. Try Not To Play Favorites
    It’s important that you treat all new customers equally, especially if you do business online. The nature of the Internet makes it near impossible for businesses to predict which customers will spend more and over a longer time period. Once they prove their value as a customer, new relationships may then develop. Clients love to feel important – nurture them all as if they were gold, and the chances that your efforts will pay off are great.
  2. Don’t Make it Hard
    People shouldn’t feel like there are huge barriers to becoming and staying a customer. Every time a current or prospective customer faces a potential barrier – such as a long form they have to fill out online or an annoying automated phone system – the likelihood of repeat business decreases. Remove these barriers now! Make them feel like it’s convenient and easy to connect with you.
  3. Keep a Customer Scorebook
    Once you have a working relationship with a new client or customer, breaking them up into categories by the frequency and monetary value of their purchases can help you decide which customers to focus on with your relationship marketing program. You can further categorize customers based on their behaviors, needs and preferences.
  4. Make it Personal
    Personalizing the experience for your loyal customers will let them know how much they’re appreciated. There are many ways to personalize your relationship, such as offering advice and content or packaging customized for different customers’ needs and preferences. People inherently feel a sense of loyalty to those who value them. Showing them you know and understand their needs proves to them you care.
  5. Show Them You Notice
    Customers who stick around should be appreciated and rewarded for their loyalty, not made to feel like second fiddle to the newbies. Long-time customers deserve special treatment, extra services and the occasional discount. Consider offering a limited time a free shipping, upgraded printing or “refer-a-friend” loyalty reward program as a thank you to your customers.
    Personalized Boxes - Printed Shipping Box
  6. Spark a Conversation
    One of the easiest ways to build relationships with and retain customers is to maintain an ongoing conversation with them. Ask customers what they want and show them you’re eager to listen to their concerns. Utilizing social media channels is a great way to foster this engagement.
  7. Start at the Beginning
    You’re more likely to retain a customer if you initiate a relationship program with them as soon as they become a customer. So if you’re starting a new program, your efforts will pay off more with new customers.

Relationship marketing takes a lot of time and effort. It’s one of the best uses of your time, though, so consider getting started today if you want to keep your customers coming back for more.

Top Packaging Design Pitfalls to Avoid

The most successful products can have packaging design pitfalls from time to time, even when the packaging design seems flawless. Take, for example, the packaging for the new iPhone 6. A customer in Perth, Australia was filmed opening the phone’s package shortly after he waited in line to purchase the new model from an Apple store on the day it was released. Apple employs full time box openers just so they can create the perfect unpackaging experience, but that didn’t stop this Aussie customer from dropping the phone when he popped the top of the iPhone 6 box for the film crew that was there interviewing customers. And if the Packaging King can experience a pitfall, what about the rest of us? Here are a few of the most common pitfalls you will want to keep in mind and attempt to avoid in your packaging design:

  1. Extra Space in the Box
    If you are launching a relatively new product that doesn’t have much market awareness yet, watch the size of the packaging. If your product is much smaller than its package, customers may be disappointed. The pitfall? Retailers could choose not to order any more of your product just based on this factor alone. If there is no need for the extra space, then use a smaller box.
  2. Inappropriately Large Boxes
    Retailers also might not want to carry your product if it comes in a much larger box than other comparable products, simply because it takes up too much shelf space. Do your homework and see what the industry norms are. Since larger boxes take up more room, shelf space is an issue and could be a determining factor on where you end up on the store shelves.
  3. Insufficient Room for Labels
    If applicable, always remember to leave a little extra room in the specified label area of your packaging. Allowing enough tolerance will make it easier down the line and will eliminate the need to go back to the drawing board in a few months when you realize you need more room to play with.
  4. More Assembly Required
    If you choose to cut costs by ordering boxes that require additional assembly, it could be a pitfall for you in the end. As demand for your product increases, you may find the additional time wasted assembling boxes negates any cost savings you might have initially experienced. Taking the time to order custom, made-for-your-product packaging up front will streamline your process as you grow in the market space.
    Printed Box with Easy Setup in Retail
  5. Oddly Shaped Boxes
    A unique box design isn’t necessarily good if it keeps the box from being stackable. Packages should stack conveniently onto a store shelf, or come in larger merchandising boxes that can be stacked.
  6. Too Many Unnecessarily Frills
    Decoration is good to a certain point, but don’t go overboard with flaps, tags and other frills. These decorations can be easily damaged and will ultimately leave your product looking worse than if it were in a plain brown box.

Despite some pitfalls there are correct ways to go about packaging design; you should be better prepared to create the ideal un-packaging experience.