Bad Packaging Design: What NOT to Do

You put a lot into your brand. In many ways, it’s like your baby. Every detail, every decision, every word, color and image…you’ve thought about them all. So there’s no way you’re going to drop the ball when it comes to your packaging…right?

It’s perhaps one of the most important (and often overlooked) parts of a business plan – packaging. Your packaging says a lot about you and your brand image. Even if you don’t realize it. And at the end of the day, packaging might make more of a difference than you may think.

Custom Printed Box

According to recent marketing research and studies done on packaging and consumer behavior, 52 percent of online buyers say they are more likely to shop a brand again if their items arrive in premium packaging. And some brands have seen consumer interest increase by as much as 30 percent when it’s obvious to their customer that packaging is a top priority.

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How Does Packaging Contribute to Product Identification?

Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?

Another question: Are you using your branding to maximize sales? Because you can, and should be.

How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!

Branded Boxes and Packaging

Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.

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Featured Customer: Toby’s Estate Coffee

Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.

Toby's Estate

It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!

We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.

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How Does Packaging Contribute to Product Identification?

How Does Packaging Contribute to Product Identification?
Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?

Another question: Are you using your branding to maximize sales? Because you can, and should be.

How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!

Custom Boxes for Room Dividers Now

Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.

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Are Custom Mailer Boxes Right for You?

Finding the perfect box to mail orders in can be more challenging than it may seem. Custom mailer boxes do double duty in the land of shipping. Not only can a custom box be the perfect fit, but the potential these boxes have for customization can also be a branding blockbuster, furthering your presence in the market place, making it an investment that all but pays for itself.

Custom Mailer Boxes

But…What Are Custom Mailer Boxes?
Custom mailer boxes are exactly what they sound like: custom-sized, regular, rigid mailing boxes with hinged lids that can be totally customized (inside and out!) and withstand the shipping process. They’re often meant for packaging small items or a selection of product – think: subscription boxes – but in truth, as the name would imply, these custom boxes can come in all sizes and are intended to be precisely the perfect shape for your exact shipping needs.

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Featured Client: Hugh & Crye

With roots that go directly to the heart of European style, Hugh & Crye has built their reputation on classic looks for men. Known for stylish dress shirts that offer a superior fit for their customers, the company was founded in 2009 to satisfy the need for shirts that look as great on your back as they do in the box. We’re excited to introduce you to this month’s Featured Client, Hugh & Crye!

Hugh & Crye - Custom Boxes Now

From the board room to weekend brunch, looking sharp and professional has never been more important to men. Even the semi-casual Saturday night cocktail party demands a put-together look that men can feel confident and poised in. That’s why so many men love the shirts and blazers created by Hugh & Crye. Available in 12 unique fits to suit almost every body type, this fashion-forward company has ultimately replaced the poorly fitted off-the-rack department store shirts that so many men find unappealing and grossly unflattering. The company’s exclusive online fitting process factors in both height and body shape, providing men with a perfect fit, every time.

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Featured Customer: Storybook Cosmetics

Do you want to feel like a Princess – even when you’re just waiting in line to buy cat food at Target? Every girl knows the right makeup can have you feeling like royalty, no matter where you are.

Well, nothing can help you pull off that Cinderella look like your very own Fairy Godmother. Luckily, our latest Featured Client, Storybook Cosmetics, has three of them, at your service!

Custom Boxes for Storybook Cosmetics

Once Upon a Time…
Identical triplets Erin, Mandy, and Missy Maynard have always harbored a love of and fascination for fairytales and magic. And even before the magical launch of Storybook Cosmetics, each of the sisters already had their very own successful online business – so they know the ins and outs of creating successful branded packaging.

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Featured Customer: Cooper’s Coffee

Let’s be honest: few things are as important as coffee. It’s what gets us out of bed in the morning…it’s the perfect excuse to take a break at work…it’s a safe topic of conversation in these politically divided times.

That’s why when Cooper’s Coffee asked us to design boxes for their amazing (and truly eye-opening) products, we jumped at the chance like a jumping coffee bean. We also used it as another reason to immediately go out and get a cup of coffee. (You know…for quality assurance purposes).

Custom Boxes for Cooper's Coffee

Now, we’re thrilled to introduce them as our latest Featured Client!

But as you’ll soon see, we didn’t even need any extra caffeine to get us jazzed up about creating a special product for this awesome company.

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Featured Customer: Urban Stems

Custom Boxes Now is thrilled to introduce you to our Customer of the Month, UrbanStems.com. Check them out—it might make you want to re-evaluate how you’re going to send flowers to your loved ones this year.

Custom Boxes Featured Customer - Urban Stems

The company’s co-founder, Ajay Kori, started UrbanStems because of his own frustrations over battered, broken, or just plain dead flowers being sent to his long-distance girlfriend (hat tip for sending flowers in the first place, Ajay).

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What is an RSC Box Versus a Die Cut Cardboard Box?

At Custom Boxes Now, we understand that industry terminology can be a little intimidating if you’re not familiar with the packaging industry. Don’t worry, that’s why you have us!

If you’re evaluating new shipping box ideas, you may have come across the terms “RSC Boxes” and “Die Cut Cardboard Boxes.” In this post, we’re going to break down (no pun intended!) the difference between the two options, as well as offer you tips about which type of box is best for you.

What Is an RSC Corrugated Box?
“RSC” stands for “regular slotted container.” Essentially, it’s what most people picture when they visualize a shipping box. The four flaps all fold over one another, meet in the middle, and are usually taped shut. Often, these boxes are filled with additional padding or packing peanuts to prevent your products from sliding around inside. We offer a variety of widths, lengths, and depths to make sure that your boxes are working for your products, and not the other way around.

Printed RSC Boxes

RSC boxes are usually a bit more affordable than other types of boxes, because they require less cardboard to make and don’t need excessive tooling. These boxes are easy to assemble, but will often need a bit more tape than other kinds of boxes to make sure they are fully closed, and that they will remain so throughout the entirety of the shipping process.

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