If you’re designing your custom cardboard packaging, you’ve probably already wondered if there’s such thing as “best colors for product packaging.” Should you use your brand’s colors, even if you’re unsure about their effectiveness? If so, which color should be the most prominent? Or should you go with entirely new colors that may be more influential and recognizable to consumers, but could confuse your established market? Should you always keep subscription boxes‘ colors consistent, or is it better to rotate them throughout the year to keep customers guessing?
Studies show that branding colors can increase recognition in consumers by up to 90%. We understand that when it comes to the psychology of colors, you may have a lot of questions. In this post, we’ll explore the psychology behind different color options, to help you to make the best first impression possible.
With more ways to reach potential clients than ever before, consumers are constantly bombarded with in-your-face, ultra-aggressive marketing tactics. “Overwhelmed” describes the experience of most consumers in the Internet age.
With the influx of excess, sometimes the best way to stand apart from the crowd is to create minimalist product packaging. Give your customers a break, and let the integrity of your products do the talking. Here, we’re giving you some of our favorite ideas for minimalist packaging.
If you’ve got a Pinterest account, more than one follower on Instagram or a savvy teen who keeps getting gorgeous monthly packages in the mail, no doubt you’ve heard of subscription boxes—and you’re probably not going to be surprised to learn just how lucrative these specialized mailing services can be.
The subscription box business model has become the darling of entrepreneurs in the past few years, especially since they might mean that business owners won’t have to pay sky-high rents on brick-and-mortar shops. This relatively new way of doing business can result in substantially lower overhead and a potentially much larger profit margin than more traditional business models have. Maybe you’ve even considered starting a subscription box business for your home business or your existing company. It may seem like all fun and games (not to mention “likes” and “retweets”), but there are many things to keep in mind before starting your own subscription-based business. Let’s talk about some of the different aspects of subscription services, including what items work best and the importance of the actual custom boxes the products arrive in.
Have your sales been in a slump for a while? Have you redesigned your store layout or website, beefed up your social media presence and created loyalty plans—but you’re still not seeing the kind of uptick in sales and subscriptions that you need? It might be time to consider that what’s holding you back isn’t your products, it’s your packaging. If you haven’t re-evaluated your packaging in a while, it’s time to have a serious conversation about the benefits of redesigning how you package your products.
A lot of thought goes into packaging redesign…like, how do you know when to make a change? And, if your packaging is current, should you switch things up with the seasons or upcoming holidays, or to highlight special store events and sales? Let’s take a look at when it’s time for a package redesign.
Do you feel like you’re always running to the store every other day to refill your stock of frequently used items? For those little everyday necessities, many companies have combined fabulous packaging with ways to save their customers time—and of course, turn them on to new products—through the creation of subscription boxes. Whether customers are looking for razors, toilet paper, underwear or makeup, the subscription box trend streamlines shopping and keeps customers renewing their services. Here, we’re taking a look at some of the coolest subscription box business ideas we’ve come across.
Let’s face it: you’re not going to get the closest shave with that razor you’ve been using for a month. Harry’s razors are gaining rapid popularity for their low cost and impeccable products (you can even have your initials engraved into the handle). Their subscription box service automatically sends refills based on how often you shave, lets you pick out your preferred products (instead of taking whatever comes with the deal) and gives you the option to choose your desired color of razor. They also make perfect presents for tough-to-shop-for dads or boyfriends. Their minimalist shipping boxes arrive with a simple, blue-green H, and best of all, their shipping is free.
At Custom Boxes Now, we love highlighting some of our favorite clients every month. It’s always tough to narrow it down to a single favorite, but this month, we’re highlighting the ever-fun Datebox. Datebox is at fun-filled couples’ subscription box service that adds some excitement to long-term relationships or helps newer couples get to know each other even better.
Let’s face it: planning a date every weekend, no matter how much your city has to offer, can sometimes feel like a daunting task. Datebox takes the anxiety out of planning the date by delivering a “readymade” box including everything you need for a memorable and totally unpredictable night with your better half. The best part? All the dates can be done at home, so you can avoid the stress of having to catch a cab, sit in traffic or fight the exhaustion after a long week of being on the go.
It doesn’t matter what you’re shipping, we understand that finding the right shape, size and type of box is just as important as the custom design we can create for you. But if you’re at a loss as to which box you should use, don’t panic. Custom Boxes Now offers every option imaginable—and if you don’t see it, we can create it. Let us take the guesswork out of custom shipping box shapes.
Keep It Simple: Familiar, Basic Container Box Options
First up, there’s the regular slotted container, which is probably what comes to mind when you think of a traditional shipping box. With the right packing materials, they can be used to ship almost anything, and they generally require tape to seal. Still, we recommend that if it’s possible to use a smaller size box, go for it. Cut out unnecessary bulk. In another common box style, the Full Overlap Container (FOL), each flap folds over the other. This is ideal for extra heavy items, especially since these won’t bend as easily.
The Regular Slotted Container (RSC) box style is the most common box style.
If you own a clothing store, you probably already know that people will select the clothing brand that most closely fits with their own lifestyle. They buy from you because they identify with your brand, respect what you have to say and feel that they can express themselves the most authentically when wearing your pieces. In a store, the way you display your items and the specific outfits you choose to put on mannequins can make your aesthetic clear—but how do you translate that same experience to your shipping boxes? It’s easy: by making custom shipping boxes for apparel that are just as unique and on-brand as the clothes themselves. Read on to scoop up some new ideas.
Roll It Up
Cairo-based clothing company Don & Brook came up with one of our favorite shipping ideas—they decided to roll up their t-shirts and blouses, and ship them in tube containers. Not only is this a great way to prevent wrinkles, but the tube is also a lot less cumbersome than those giant, square-shaped boxes that are just way too bulky for the product inside. Plus, the brand’s black and white zigzagged logo, which is wrapped around the tube, is sure to catch everyone’s eyes, making this innovative packaging design a branding dream.
When a customer places an order with your company, think of it as just the beginning. It’s an opportunity. There’s no doubt that how you deliver your product requires the same, if not more, detail and care that goes into the creation and production of it. Especially in today’s day and age, with the influence of social media, where shoppers proudly display the packaging of what they’ve purchased on Facebook, Snapchat, Instagram and more, creative shipping box ideas are on display now more than ever. We’ve collected some of our best tips on how to make your shipping boxes stand out, in person and in photographs.
TIP #1: Make It Useful — And Easy To Carry!
Tons of flower companies have realized that while shipping flowers and small plants can be a challenge, it’s equally as precarious for customers to find the right vase or transportation carrying case once they arrive at their destination. We love the innovation of shipping boxes that actually double as “flower pots,” complete with folding instructions, and in some cases, even handles that make moving them a snap. We’ve even seen some boxes that can be assembled to hang from a ceiling—giving a whole new meaning to the term “air plants.”
This month, we’re especially excited to introduce our readers and customers to our Client of the Month: Room Dividers Now, who called on us to create their branded shipping boxes.
With rent prices skyrocketing and Airbnb on the rise, chances are you’ve struggled with how to divide your apartment or house into separate rooms in a way that not only looks elegant, but also offers genuine privacy. The folks at Room Dividers Now had the same problem, and they decided to offer a solution: they created a wide range of affordable, easy-to-install, able to withstand even your wildest parties room dividers.
They came to us looking for a shipping option that matched the integrity, quality and attention to customer service of their company and products. Oh, and because we also have “Now” in our company name, meaning that, like Room Dividers Now, we’ll also deliver lasting results fast. Since their dividers come in all shapes and sizes, they needed a variety of types of boxes and dimensions from us. So far, we’ve created five different box styles and sizes for Room Dividers Now, and we are looking forward to making even more.