How to Come Up with a Creative Box Design for Your Brand

You already know how tough competition from other brands in your industry can be. You’re constantly looking for ways to stand out, but even then you still feel as though you’re just keeping up with the status quo. Have you considered the impact that packaging can have on your business? And if you already know how important creative box design is to the success of your brand, are you stuck coming up with some truly innovative creative ideas? If you need help creating an awesome package design, it may help to consider the following questions and points with your team.

Creative Box Designs - Branded Boxes

What’s Your Budget?
Of course, this goes without saying – but be sure you’re evaluating the budget for your custom printed boxes accurately, and consider doing a bulk order. Keep in mind, it may cost more initially to make a custom bulk order, but it will probably save you money in the long run.

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Top 5 Folding Carton Styles & Designs

No matter what type of product you’re shipping, a folding carton can probably help promote and protect your merchandise. Plus, folding carton boxes are incredibly versatile and are often used for a myriad of different industries to package and ship products. Since folding cartons have so many options and styles, we’re helping you narrow down the differences by outlining the top five folding carton designs and styles. We’re even going to fill you in on their most common uses.

Straight Tuck End
One of the most popular folding carton styles is the straight end tuck, where the box opens from either end, with the flaps running perpendicular to one another. This style is often used to wrap chocolate and energy bars or other smaller food products, cosmetics, and lightweight electronic devices.

Chipboard Box - Straight Tuck End

Straight Tuck End (STE) Folding Carton Box

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Encourage Box Reuse with These Reusable Box Ideas

You’ve heard the old adage one person’s trash is another person’s treasure. Why not take the reusability of cardboard boxes into consideration when designing your company’s shipping and packaging boxes? Here, we’re listing some of our favorite ideas for reusable boxes, so that you can reduce your company’s impact on the environment while increasing your relationship with your customers. Go beyond the standard shipping cycle, and make sure your brand stays within your customer’s sight long after delivery.

Love It and List It
One of the easiest reusable box ideas to promote recycling? List ways your customers can reuse your boxes on the interior lid or the outside of your packaging. You can also list facts about the environmental impact of recycling, and let customers know that your boxes are made from recyclable material. Customers respect companies they see trying to reduce their impact on the environment, so look for box printing services that will help you clearly print your recycling ideas on your box.

Please Sign Here
No, we aren’t talking about an interaction with a delivery person! Why not include letter stencils inside your packaging (or print them on the box itself so customers can cut them out) to encourage your clients to make festive hanging signs out of cardboard? Whether a big game day, a holiday, or an awesome surprise party is around the corner, customers can print whatever they want and string the letters together to make a killer sign. They’re extra fun to decorate with paint and stickers, and your customers can show off their examples of reusable boxes on social media – just be sure to create a fun hashtag for the signs!

Reusing Shipping Boxes - Minted

Our customer, Minted, took box re-use to the next level! Printing the work of their artists on the interior of their shipping boxes made for fun and games (and pictures and contests).

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Understanding the Basics of Packaging Fragile Products

If you’re looking for packaging tips on how to make sure your most fragile items arrive fully intact and safely at their destination, look no further. We understand that certain products (like light bulbs, for example) require very specific package design with a focus on extra protection. We also believe that you shouldn’t have to sacrifice the look of your packaging to get it. Let’s examine some ideas on fragile product packaging, in both chipboard and corrugated cardboard packaging forms.

Roll Up the Partition, Please
If you’re looking for light bulb packaging ideas (or really any other fragile packaging solutions), chipboard partitions can be an excellent solution. Chipboard partitions are available in a variety of thicknesses, and individually cradle each item you’re shipping. They are especially useful when shipping and packaging items with non-traditional shapes, or items that are heavy, yet still fragile. They ensure products won’t slide around and collide with one another, but they also give a sleek, ultra-organized look to your packaging.

Box Partitions

Best of all? They’re extremely cost-effective, and they’re made from recyclable materials, making them a choice that’s great for both Mother Earth and your wallet!

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TicketBiscuit is our Client of the Month!

Imagine your favorite band is finally coming to your home city. You’ve waited for ages to see them, saved up enough for the price of a great seat, and you’re super excited to buy your ticket. But, thanks to the slow ticketing app you’re using, or because you decided to go to the physical box office and were too late, the tickets to your dream concert are all sold out – before you had the chance to get yours!

Custom Boxes for TicketBiscuit

Ticketing companies like TicketBiscuit, Custom Boxes Now’s Client of the Month, make sure that nightmare scenarios like this one don’t happen! Plus, TicketBiscuit is always evolving and making sure they incorporate the never-ending updates and new platforms of technology into their services, so you never have to worry about missing another event. We especially appreciate the fact that TicketBiscuit’s values are in line with our own: just like we provide a variety of boxes and packaging needs, TicketBiscuit works hard to offer ticketing options for many different types of events. Some of their most popular are ticketing solutions for comedy clubs, music venues, festivals, tour operations, and dance recital ticketing.
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What is Chipboard Used for?

Last month on the blog, we explored the differences between chipboard and corrugated cardboard. We also looked at some of the most common folding carton designs, so that you could find the style that will work best for you and your products.

Now, we want to answer another common question: What is chipboard used for? Chipboard packaging is used more often than you may think, in a variety of different industries and to safeguard many different types of products. This week, let’s check out some of the uses of chipboard boxes in custom packaging.

Chipboard Packaging
Beauty Products
Let’s face it: we all know our fair share of cosmetic junkies. Chances are, none of their specially-ordered products would arrive in one piece without chipboard packaging. Because of its durability, and because it often comes with partitions to protect individual products, chipboard is often used in beauty packaging. The folding cartons are perfect for single units of concealer, perfume bottles, and eyeliners, while the partitions allow for larger shipments of beauty items to safely make it to beauty store shelves. Bonus? Keep the partitions included in any boxes to help you to organize your cosmetics!
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Chipboard vs. Corrugated Cardboard

When deciding on packaging for your business, it’s easy to get so hung up on the design of the box itself that you completely overlook the actual type of box that will best suit your products. But the type of box you select is just as important as the images you print on the outside.

There’s a lot that goes into determining what type of box is best for your needs, but first, you should try to understand the differences between chipboard vs corrugated boxes so you can decide which one will work best for your business.

Corrugated Boxes
When people think of the term “cardboard box,” more often than not, they’re actually envisioning corrugated boxes. If the box you’re picturing has fluted, fan-like folds pressed between two sturdy layers of cardboard, then surprise! That’s a corrugated box, and you’ve just learned a new industry term.

Printed Shipping Box

Most often, corrugated boxes are used to ship bulky and heavier items or fragile items that need more protection, as the folds provide extra strength for durability and safety. Corrugated cardboard is also the material that product displays are generally made out of, since they can handle stacked loads and are durable enough to withstand the normal wear and tear that comes with life in a popular store.
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The Best Environmentally-Friendly Packaging and How to Reduce Your Environmental Impact

It doesn’t matter what the size of your company or the nature of your brand is, you know that showing environmental awareness isn’t just good for the earth, it’s also great PR. Take a look at what you can do to reduce your impact on the environment and communicate your stance to your customers. It’s time to really look at how you can go green with environmentally friendly packaging.

Recyclable Boxes

Reality Check
First, a hard truth: it’s important to understand that much of the packaging out there that claims to be “made from recycled materials” or “totally recyclable” isn’t always what you think. Sometimes this packaging isn’t exclusively repurposed waste, or it may not even be able to be completely reused. Since different types of plastics must be separated, your best bet to get as close to “100% recyclable” as possible is to opt for cardboard packaging and boxes. As our custom boxes are made from cardboard, we’re proud to say that Custom Boxes Now’s boxes are indeed 100% recyclable.
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Artwork Requirements and Tips

Custom Boxes - Artwork Guidelines

  1. Use the best program for the job. We accept InDesign, Quark Xpress and Illustrator files.
  2. Always include all fonts with submitted files. It is imperative that the correct fonts be provided. Do not reverse out type smaller than 6pt. as it may fill in on press.
  3. Always provide all links and supporting images with submitted files. Any image used in creating your document should be saved seperately to the same disk.
  4. Provide quality images and graphics. Vector graphics (images created through anchor points) work best because they can be stretched, bent and resized without losing quality. Submitted photos must be at no less than 300 dpi at full size. Never force an image to 300 DPI, you must always start out with a higher resolution. Submitted bitmap line art images must be at 1200 DPI.
  5. Some papers and coating will crack. Solid, dark colored areas, which bend around corners, can crack as the fiber from the paper protrudes at the point where the paper is bending. This is called checking. If this is a concern, please discuss it with your representative, so that we may use the best materials for your job.
  6. Registration can vary throughout run. There are machine limits associated with the lamination and diecutting processes that we utilize. These can result in variances of up to 3/32” depending on the direction. This can cause borders, artwork along/near creases and edges, and centered logos/images to shift. Please keep this in mind when setting artwork. If you have any questions, please discuss it with your representative.

HIDEitMounts.com is Our Customer of the Month!

Whether you’re looking to de-clutter your home or are in desperate need of more space in your shoebox Manhattan apartment, wouldn’t it be great if you could just hang your TV and stereo components right on your walls?! Well, thanks to the space-saving geniuses at HIDEitMounts.com, Custom Boxes Now’s Customer of the Month, you can!

Custom Boxes for HIDEitMounts
Of course, wall mounts aren’t just great for design purposes. They can also help to gather and hide wires so you can prevent potential falls, keep your children safe, and make sure that your four-legged-friends are protected. We especially love that HIDEitMounts.com sends you all the necessary screws and anchors along with your wall mount, saving you the headache of a confusing trip to the hardware store.
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