Take Great Product Photos with Minimal Investment

It can’t be stressed enough how important it is to provide clear, crisp, high-quality images and professional-looking photographs when it comes to your branding and packaging. Consumers today are both savvy and unforgiving – and the simple fact is, one poor image can result in the loss of a sale.

Promotional Box with Printing
Fortunately, there are a variety of easy methods you can use (even if you’re DIY’ing your photos), to make sure you get the best possible images for your packaging and other branding efforts. The following tips will help produce great product images, even if you have a small budget to work with.

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Digital Box Printing: Create Easy Packaging Design Variations

One of the first things a consumer notices is your packaging. It’s arguably the single most important part of any marketing plan. Studies consistently find that the design of your packaging is what people remember long after they purchase your product and toss the box.

Keeping your packaging up-to-date and modern is essential to your brand identity. Many companies put off a redesign or a packaging modification because of the costs they believe are involved. But with the advancement of digital printing, this is no longer necessary.

Read on for more reasons why it’s easy to keep up with the packaging times – digital printing means your brand can remain looking fresh and ready to sell.

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Getting Ready for the Holidays 2018

Everyone knows not keeping your branding fresh and seasonal can break your business. From your retail displays to your packaging, it’s important you stay with the times. Are you ready to rebrand your packaging or give your marketplace a bit of a seasonal face lift? The seasonality of the holidays is a great time to mix things up a bit and try out some new, fun things with how you present your brand.

Creative Box Designs - Branded Boxes

Your branding: it will either hook them or let them go.

As the 2018 holiday season quickly approaches, you need to start thinking about what you’re going to do to make sure your brand is ringing in each holiday. It’s time to rev up and think about the current trends that you can put to work – both in terms of the in-store experience you offer your customers, right down to the packaging they walk away with.

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Bad Packaging Design: What NOT to Do

You put a lot into your brand. In many ways, it’s like your baby. Every detail, every decision, every word, color and image…you’ve thought about them all. So there’s no way you’re going to drop the ball when it comes to your packaging…right?

It’s perhaps one of the most important (and often overlooked) parts of a business plan – packaging. Your packaging says a lot about you and your brand image. Even if you don’t realize it. And at the end of the day, packaging might make more of a difference than you may think.

Custom Printed Box

According to recent marketing research and studies done on packaging and consumer behavior, 52 percent of online buyers say they are more likely to shop a brand again if their items arrive in premium packaging. And some brands have seen consumer interest increase by as much as 30 percent when it’s obvious to their customer that packaging is a top priority.

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How Does Packaging Contribute to Product Identification?

Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?

Another question: Are you using your branding to maximize sales? Because you can, and should be.

How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!

Branded Boxes and Packaging

Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.

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Featured Customer: Toby’s Estate Coffee

Coffee. For so many of us, it’s the most amazing moment of our day. In fact, did you know that, after petroleum, coffee is the world’s most valuable commodity? That’s not all. The average American spends about $1092 annually on coffee, and we’re not even the most caffeinated nation in the world.

Toby's Estate

It’s safe to say, when Brooklyn-based Toby’s Estate Coffee Roasters called on us to help design boxes for packaging their delicious cold brew coffee, we jumped at the chance like we were running for that first cup of the morning!

We know the majority of Brooklyn, New York residents take their coffee pretty seriously, so we sought out to make packaging that reflects just how important coffee actually is in our day-to-day lives. Our goal was to intrigue Toby’s Estate Coffee customers before they even finish their first sip – some may even go so far as to call it love at first sip.

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How Does Packaging Contribute to Product Identification?

How Does Packaging Contribute to Product Identification?
Question: What does your branding actually say about your brand? Does it tell your story? Catch the eye of your consumer? Set you apart from your competitor?

Another question: Are you using your branding to maximize sales? Because you can, and should be.

How? Easy – your packaging.
If your branding and product packaging aren’t working overtime for you, we’ve got some bad news for you. You’re missing a HUGE…no, make that: H-U-G-E opportunity. The good news? You can fix it! The better news? We’re here to help you!

Custom Boxes for Room Dividers Now

Custom packaging and branding makes a bigger difference than ever to savvy, demanding customers who now look for more than just the product. Today’s consumer wants more, expects more, from the brands they support.

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Are Custom Mailer Boxes Right for You?

Finding the perfect box to mail orders in can be more challenging than it may seem. Custom mailer boxes do double duty in the land of shipping. Not only can a custom box be the perfect fit, but the potential these boxes have for customization can also be a branding blockbuster, furthering your presence in the market place, making it an investment that all but pays for itself.

Custom Mailer Boxes

But…What Are Custom Mailer Boxes?
Custom mailer boxes are exactly what they sound like: custom-sized, regular, rigid mailing boxes with hinged lids that can be totally customized (inside and out!) and withstand the shipping process. They’re often meant for packaging small items or a selection of product – think: subscription boxes – but in truth, as the name would imply, these custom boxes can come in all sizes and are intended to be precisely the perfect shape for your exact shipping needs.

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Featured Client: Hugh & Crye

With roots that go directly to the heart of European style, Hugh & Crye has built their reputation on classic looks for men. Known for stylish dress shirts that offer a superior fit for their customers, the company was founded in 2009 to satisfy the need for shirts that look as great on your back as they do in the box. We’re excited to introduce you to this month’s Featured Client, Hugh & Crye!

Hugh & Crye - Custom Boxes Now

From the board room to weekend brunch, looking sharp and professional has never been more important to men. Even the semi-casual Saturday night cocktail party demands a put-together look that men can feel confident and poised in. That’s why so many men love the shirts and blazers created by Hugh & Crye. Available in 12 unique fits to suit almost every body type, this fashion-forward company has ultimately replaced the poorly fitted off-the-rack department store shirts that so many men find unappealing and grossly unflattering. The company’s exclusive online fitting process factors in both height and body shape, providing men with a perfect fit, every time.

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Featured Customer: Storybook Cosmetics

Do you want to feel like a Princess – even when you’re just waiting in line to buy cat food at Target? Every girl knows the right makeup can have you feeling like royalty, no matter where you are.

Well, nothing can help you pull off that Cinderella look like your very own Fairy Godmother. Luckily, our latest Featured Client, Storybook Cosmetics, has three of them, at your service!

Custom Boxes for Storybook Cosmetics

Once Upon a Time…
Identical triplets Erin, Mandy, and Missy Maynard have always harbored a love of and fascination for fairytales and magic. And even before the magical launch of Storybook Cosmetics, each of the sisters already had their very own successful online business – so they know the ins and outs of creating successful branded packaging.

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